Marketing a managerial approach

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς: Cunningham William H. (Συγγραφέας), Cunningham Isabella C. M., Swift Christopher M. (Συγγραφέας)
Μορφή: Βιβλίο
Γλώσσα:English
Έκδοση: South-Western
Έκδοση:2nd ed.

MARC

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200 1 |a Marketing  |e a managerial approach  |f William H. Cunningham, Isabella C. M. Cunningham, Christopher M. Swift 
205 |a 2nd ed. 
210 |a Cincinnati  |c South-Western  |d c1987 
215 |a 1 v.  |c fig., tabl.  |d 24 cm. 
320 |a Includes bibliographical references and index 
606 0 |a Marketing  |x Management 
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700 1 |a Cunningham  |b William H.  |4 070 
701 1 |a Cunningham  |b Isabella C. M. 
701 1 |a Swift  |b Christopher M.  |4 070 
709 |a South-Western 
801 |a GR  |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2  |c 20230322  |g AACR2 
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909 |b 044624 
960 |a ΜΑΡΤΙΟΣ 2023 

Εγγραφή στο Ευρετήριο Αναζήτησης

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author Cunningham William H.
Cunningham Isabella C. M.
Swift Christopher M.
author_facet Cunningham William H.
Cunningham Isabella C. M.
Swift Christopher M.
author_role 070

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illustrated Illustrated
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isbn 0-538-19110-4
language English
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publishDate 1987
publisher South-Western
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eng
Marketing a managerial approach William H. Cunningham, Isabella C. M. Cunningham, Christopher M. Swift
2nd ed.
Cincinnati South-Western c1987
1 v. fig., tabl. 24 cm.
Includes bibliographical references and index
Marketing Management
Marketing
Μάρκετινγκ Διοίκηση και οργάνωση
Μάρκετινγκ
ΜΑΡΚΕΤΙΝΓΚ
658.8
Cunningham William H. 070
Cunningham Isabella C. M.
Swift Christopher M. 070
South-Western
GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20230322 AACR2
INST LIBRARY 20230322 658.8 CUN 000045428 000045428 BK 23 1
spellingShingle Cunningham William H.
Cunningham Isabella C. M.
Swift Christopher M.
Marketing a managerial approach
Marketing Management
Marketing
Μάρκετινγκ Διοίκηση και οργάνωση
Μάρκετινγκ
ΜΑΡΚΕΤΙΝΓΚ
title Marketing a managerial approach
title_auth Marketing a managerial approach
title_full Marketing a managerial approach William H. Cunningham, Isabella C. M. Cunningham, Christopher M. Swift
title_fullStr Marketing a managerial approach William H. Cunningham, Isabella C. M. Cunningham, Christopher M. Swift
title_full_unstemmed Marketing a managerial approach William H. Cunningham, Isabella C. M. Cunningham, Christopher M. Swift
title_short Marketing
title_sub a managerial approach
topic Marketing Management
Marketing
Μάρκετινγκ Διοίκηση και οργάνωση
Μάρκετινγκ
ΜΑΡΚΕΤΙΝΓΚ
topic_facet Marketing Management
Marketing
Μάρκετινγκ Διοίκηση και οργάνωση
Μάρκετινγκ