APA (7th ed.) Citation

Cunningham William H., Cunningham Isabella C. M., & Swift Christopher M. (1987). Marketing: A managerial approach (2nd ed.). South-Western.

Chicago Style (17th ed.) Citation

Cunningham William H., Cunningham Isabella C. M., and Swift Christopher M. Marketing: A Managerial Approach. 2nd ed. South-Western, 1987.

MLA (8th ed.) Citation

Cunningham William H., et al. Marketing: A Managerial Approach. 2nd ed. South-Western, 1987.