Παραπομπή σε μορφή APA (7η εκδ.)

Cunningham William H., Cunningham Isabella C. M., & Swift Christopher M. (1987). Marketing: A managerial approach (2nd ed.). South-Western.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Cunningham William H., Cunningham Isabella C. M., και Swift Christopher M. Marketing: A Managerial Approach. 2nd ed. South-Western, 1987.

Παραπομπή σε μορφή MLA (8th εκδ.)

Cunningham William H., et al. Marketing: A Managerial Approach. 2nd ed. South-Western, 1987.