APA (7th ed.) Citation

Keegan Warren J., Moriarty Sandra E., & Duncan Thomas R. (1995). Marketing (2nd ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Keegan Warren J., Moriarty Sandra E., and Duncan Thomas R. Marketing. 2nd ed. Prentice Hall, 1995.

MLA (8th ed.) Citation

Keegan Warren J., et al. Marketing. 2nd ed. Prentice Hall, 1995.