Advertising account planning planning and managing an IMC campaign
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Sharpe
|
| Έκδοση: | 2nd ed. |
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 1/18677 | ||
| 005 | 20230313142729.0 | ||
| 010 | |a 978-0-7656-2564-9 | ||
| 100 | |a 20230313d2011####m y0grey0103 ba | ||
| 101 | |a eng | ||
| 200 | 1 | |a Advertising account planning |e planning and managing an IMC campaign |f Larry D. Kelley and Donald W. Jugenheimer | |
| 205 | |a 2nd ed. | ||
| 210 | |a Armonk |c M. E. Sharpe |d c2011 | ||
| 215 | |a ix, 214 p. |c fig., tabl. |d 24 cm. | ||
| 320 | |a Includes index | ||
| 606 | 0 | |a Advertising | |
| 606 | 0 | |a Advertising |x Management | |
| 606 | 0 | |a Advertising campaigns | |
| 606 | 0 | |a Διαφήμιση | |
| 615 | |a ΔΙΑΦΗΜΙΣΗ | ||
| 676 | |a 659.111 | ||
| 700 | 1 | |a Kelley |b Larry D. |f 1955- |4 070 | |
| 701 | 1 | |a Jugenheimer |b Donald W. |4 070 | |
| 709 | |a Sharpe | ||
| 801 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20230313 |g AACR2 | ||
| 852 | |a INST |b LIBRARY |e 20230313 |h 659.111 ΚΕL |p 000045122 |q 000045122 |t BK |y 23 |z 1 | ||
| 909 | |b 044932 | ||
| 960 | |a ΜΑΡΤΙΟΣ 2023 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545240497651713 |
|---|---|
| author | Kelley Larry D. 1955- Jugenheimer Donald W. |
| author_facet | Kelley Larry D. 1955- Jugenheimer Donald W. |
| author_role | 070 070 |
| author_sort | Kelley Larry D. 1955- |
| author_variant | k l d kld j d w jdw |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 659.111 |
| dewey-hundreds | 600 |
| dewey-ones | 659 |
| dewey-raw | 659.111 |
| dewey-search | 659.111 |
| dewey-sort | 3659.111 |
| dewey-tens | 650 |
| edition | 2nd ed. |
| format | Book |
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|
| id | lib2_1/18677 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 978-0-7656-2564-9 |
| language | English |
| marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
| physical | ix, 214 p. fig., tabl. 24 cm. |
| publishDate | 2011 |
| publisher | Sharpe |
| record_format | marc |
| spelling | 20230313d2011####m y0grey0103 ba eng Advertising account planning planning and managing an IMC campaign Larry D. Kelley and Donald W. Jugenheimer 2nd ed. Armonk M. E. Sharpe c2011 ix, 214 p. fig., tabl. 24 cm. Includes index Advertising Advertising Management Advertising campaigns Διαφήμιση ΔΙΑΦΗΜΙΣΗ 659.111 Kelley Larry D. 1955- 070 Jugenheimer Donald W. 070 Sharpe GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20230313 AACR2 INST LIBRARY 20230313 659.111 ΚΕL 000045122 000045122 BK 23 1 |
| spellingShingle | Kelley Larry D. 1955- Jugenheimer Donald W. Advertising account planning planning and managing an IMC campaign Advertising Advertising Management Advertising campaigns Διαφήμιση ΔΙΑΦΗΜΙΣΗ |
| title | Advertising account planning planning and managing an IMC campaign |
| title_auth | Advertising account planning planning and managing an IMC campaign |
| title_full | Advertising account planning planning and managing an IMC campaign Larry D. Kelley and Donald W. Jugenheimer |
| title_fullStr | Advertising account planning planning and managing an IMC campaign Larry D. Kelley and Donald W. Jugenheimer |
| title_full_unstemmed | Advertising account planning planning and managing an IMC campaign Larry D. Kelley and Donald W. Jugenheimer |
| title_short | Advertising account planning |
| title_sub | planning and managing an IMC campaign |
| topic | Advertising Advertising Management Advertising campaigns Διαφήμιση ΔΙΑΦΗΜΙΣΗ |
| topic_facet | Advertising Advertising Management Advertising campaigns Διαφήμιση |