Advertising account planning planning and managing an IMC campaign
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Sharpe
|
| Edition: | 2nd ed. |
| Physical Description: | ix, 214 p. fig., tabl. 24 cm. |
|---|---|
| ISBN: | 978-0-7656-2564-9 |