APA (7th ed.) Citation

Kelley Larry D. & Jugenheimer Donald W. (2011). Advertising account planning: Planning and managing an IMC campaign (2nd ed.). Sharpe.

Chicago Style (17th ed.) Citation

Kelley Larry D. and Jugenheimer Donald W. Advertising Account Planning: Planning and Managing an IMC Campaign. 2nd ed. Sharpe, 2011.

MLA (8th ed.) Citation

Kelley Larry D. and Jugenheimer Donald W. Advertising Account Planning: Planning and Managing an IMC Campaign. 2nd ed. Sharpe, 2011.

Warning: These citations may not always be 100% accurate.