Παραπομπή σε μορφή APA (7η εκδ.)

Kelley Larry D. & Jugenheimer Donald W. (2011). Advertising account planning: Planning and managing an IMC campaign (2nd ed.). Sharpe.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Kelley Larry D. και Jugenheimer Donald W. Advertising Account Planning: Planning and Managing an IMC Campaign. 2nd ed. Sharpe, 2011.

Παραπομπή σε μορφή MLA (8th εκδ.)

Kelley Larry D. και Jugenheimer Donald W. Advertising Account Planning: Planning and Managing an IMC Campaign. 2nd ed. Sharpe, 2011.