Kelley Larry D. & Jugenheimer Donald W. (2011). Advertising account planning: Planning and managing an IMC campaign (2nd ed.). Sharpe.
Chicago Style (17th ed.) CitationKelley Larry D. and Jugenheimer Donald W. Advertising Account Planning: Planning and Managing an IMC Campaign. 2nd ed. Sharpe, 2011.
MLA (8th ed.) CitationKelley Larry D. and Jugenheimer Donald W. Advertising Account Planning: Planning and Managing an IMC Campaign. 2nd ed. Sharpe, 2011.
Warning: These citations may not always be 100% accurate.