APA (7th ed.) Citation

Rotzoll Kim B., Haefner james E., & Sandage Charles H. (1986). Advertising in contemporary society: Perspectives toward understanding. South-Western.

Chicago Style (17th ed.) Citation

Rotzoll Kim B., Haefner james E., and Sandage Charles H. Advertising in Contemporary Society: Perspectives Toward Understanding. South-Western, 1986.

MLA (8th ed.) Citation

Rotzoll Kim B., et al. Advertising in Contemporary Society: Perspectives Toward Understanding. South-Western, 1986.