Παραπομπή σε μορφή APA (7η εκδ.)

Schoell William F. & Guiltinan Joseph P. (1992). Marketing: Contemporary concepts and practices (5th ed.). Allyn and Bacon.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Schoell William F. και Guiltinan Joseph P. Marketing: Contemporary Concepts and Practices. 5th ed. Allyn and Bacon, 1992.

Παραπομπή σε μορφή MLA (8th εκδ.)

Schoell William F. και Guiltinan Joseph P. Marketing: Contemporary Concepts and Practices. 5th ed. Allyn and Bacon, 1992.