Schoell William F. & Guiltinan Joseph P. (1992). Marketing: Contemporary concepts and practices (5th ed.). Allyn and Bacon.
Chicago Style (17th ed.) CitationSchoell William F. and Guiltinan Joseph P. Marketing: Contemporary Concepts and Practices. 5th ed. Allyn and Bacon, 1992.
MLA (8th ed.) CitationSchoell William F. and Guiltinan Joseph P. Marketing: Contemporary Concepts and Practices. 5th ed. Allyn and Bacon, 1992.
Warning: These citations may not always be 100% accurate.