Marketing
| Κύριοι συγγραφείς: | , , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Irwin
|
| Έκδοση: | 2nd ed. |
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 1/18558 | ||
| 005 | 20230601101516.0 | ||
| 010 | |a 0-256-07513-1 | ||
| 010 | |a 0-256-07515-8 | ||
| 100 | |a 20221205d1989####m y0grey0103 ba | ||
| 101 | |a eng | ||
| 200 | 1 | |a Marketing |f Eric N. Berkowitz, Roger A. Kerin, William Rudelius | |
| 205 | |a 2nd ed. | ||
| 210 | |a Boston |c Irwin |d 1989 | ||
| 215 | |a xxv, 752 p. |c fig. |d 25 cm. | ||
| 320 | |a Bibliography: p.702-719 | ||
| 320 | |a Includes index | ||
| 606 | 0 | |a Marketing | |
| 606 | 0 | |a Consumer behavior | |
| 606 | 0 | |a New products | |
| 606 | 0 | |a Advertising | |
| 606 | 0 | |a Μάρκετινγκ | |
| 606 | 0 | |a Καταναλωτική συμπεριφορά | |
| 606 | 0 | |a Διαχείριση προϊόντων | |
| 606 | 0 | |a Διαφήμιση | |
| 606 | 0 | |a Νέα προϊόντα | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Berkowitz |b Eric N. |4 070 | |
| 701 | 1 | |a Kerin |b Roger A. |4 070 | |
| 701 | 1 | |a Rudelius |b William |4 070 | |
| 709 | |a Irwin | ||
| 801 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20221205 |g AACR2 | ||
| 852 | |a INST |b LIBRARY |e 20221205 |h 658.8 MAR |p 000045422 |q 000045422 |t BK |y 23 |z 1 | ||
| 852 | |a INST |b LIBRARY |e 20230601 |h 658.8 MAR |p 000045447 |q 000045447 |t BK |y 0 |z 2 | ||
| 909 | |b 044625 | ||
| 909 | |b 044639 (c.2) | ||
| 960 | |a ΔΕΚΕΜΒΡΙΟΣ 2022 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545240356093953 |
|---|---|
| author | Berkowitz Eric N. Kerin Roger A. Rudelius William |
| author_facet | Berkowitz Eric N. Kerin Roger A. Rudelius William |
| author_role | 070 070 070 |
| author_sort | Berkowitz Eric N. |
| author_variant | b e n ben k r a kra r w rw |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 2nd ed. |
| format | Book |
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|
| id | lib2_1/18558 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-256-07513-1 0-256-07515-8 |
| language | English |
| marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
| physical | xxv, 752 p. fig. 25 cm. |
| publishDate | 1989 |
| publisher | Irwin |
| record_format | marc |
| spelling | 20221205d1989####m y0grey0103 ba eng Marketing Eric N. Berkowitz, Roger A. Kerin, William Rudelius 2nd ed. Boston Irwin 1989 xxv, 752 p. fig. 25 cm. Bibliography: p.702-719 Includes index Marketing Consumer behavior New products Advertising Μάρκετινγκ Καταναλωτική συμπεριφορά Διαχείριση προϊόντων Διαφήμιση Νέα προϊόντα ΜΑΡΚΕΤΙΝΓΚ 658.8 Berkowitz Eric N. 070 Kerin Roger A. 070 Rudelius William 070 Irwin GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20221205 AACR2 INST LIBRARY 20221205 658.8 MAR 000045422 000045422 BK 23 1 INST LIBRARY 20230601 658.8 MAR 000045447 000045447 BK 0 2 |
| spellingShingle | Berkowitz Eric N. Kerin Roger A. Rudelius William Marketing Marketing Consumer behavior New products Advertising Μάρκετινγκ Καταναλωτική συμπεριφορά Διαχείριση προϊόντων Διαφήμιση Νέα προϊόντα ΜΑΡΚΕΤΙΝΓΚ |
| title | Marketing |
| title_auth | Marketing |
| title_full | Marketing Eric N. Berkowitz, Roger A. Kerin, William Rudelius |
| title_fullStr | Marketing Eric N. Berkowitz, Roger A. Kerin, William Rudelius |
| title_full_unstemmed | Marketing Eric N. Berkowitz, Roger A. Kerin, William Rudelius |
| title_short | Marketing |
| topic | Marketing Consumer behavior New products Advertising Μάρκετινγκ Καταναλωτική συμπεριφορά Διαχείριση προϊόντων Διαφήμιση Νέα προϊόντα ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Marketing Consumer behavior New products Advertising Μάρκετινγκ Καταναλωτική συμπεριφορά Διαχείριση προϊόντων Διαφήμιση Νέα προϊόντα |