APA (7th ed.) Citation

Berkowitz Eric N., Kerin Roger A., & Rudelius William. (1989). Marketing (2nd ed.). Irwin.

Chicago Style (17th ed.) Citation

Berkowitz Eric N., Kerin Roger A., and Rudelius William. Marketing. 2nd ed. Irwin, 1989.

MLA (8th ed.) Citation

Berkowitz Eric N., et al. Marketing. 2nd ed. Irwin, 1989.