Marketing
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Irwin
|
| Έκδοση: | 3rd ed. |
MARC
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|---|---|---|---|
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| 010 | |a 0-256-09182-X | ||
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| 101 | |a eng | ||
| 200 | 1 | |a Marketing |f Eric N. Berkowitz... [et al.] | |
| 205 | |a 3rd ed. | ||
| 210 | |a Boston |c Irwin |d c1992 | ||
| 215 | |a xxiv, 791 p. |c fig. |d 25 cm. | ||
| 320 | |a Includes bibliographical references and index | ||
| 606 | 0 | |a Marketing | |
| 606 | 0 | |a Consumer behavior | |
| 606 | 0 | |a New products | |
| 606 | 0 | |a Advertising | |
| 606 | 0 | |a Μάρκετινγκ | |
| 606 | 0 | |a Καταναλωτική συμπεριφορά | |
| 606 | 0 | |a Διαχείριση προϊόντων | |
| 606 | 0 | |a Διαφήμιση | |
| 606 | 0 | |a Νέα προϊόντα | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 701 | 1 | |a Berkowitz |b Eric N. |4 070 | |
| 709 | |a Irwin | ||
| 801 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20221205 |g AACR2 | ||
| 852 | |a INST |b LIBRARY |e 20221205 |h 658.8 MAR |p 000045436 |q 000045436 |t BK |y 23 | ||
| 909 | |b 044637 | ||
| 960 | |a ΔΕΚΕΜΒΡΙΟΣ 2022 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545240355045377 |
|---|---|
| author | Berkowitz Eric N. |
| author_facet | Berkowitz Eric N. |
| author_role | 070 |
| author_sort | Berkowitz Eric N. |
| author_variant | b e n ben |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 3rd ed. |
| format | Book |
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|
| id | lib2_1/18557 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-256-09182-X |
| language | English |
| marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
| physical | xxiv, 791 p. fig. 25 cm. |
| publishDate | 1992 |
| publisher | Irwin |
| record_format | marc |
| spelling | 20221205d1992####m y0grey0103 ba eng Marketing Eric N. Berkowitz... [et al.] 3rd ed. Boston Irwin c1992 xxiv, 791 p. fig. 25 cm. Includes bibliographical references and index Marketing Consumer behavior New products Advertising Μάρκετινγκ Καταναλωτική συμπεριφορά Διαχείριση προϊόντων Διαφήμιση Νέα προϊόντα ΜΑΡΚΕΤΙΝΓΚ 658.8 Berkowitz Eric N. 070 Irwin GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20221205 AACR2 INST LIBRARY 20221205 658.8 MAR 000045436 000045436 BK 23 |
| spellingShingle | Berkowitz Eric N. Marketing Marketing Consumer behavior New products Advertising Μάρκετινγκ Καταναλωτική συμπεριφορά Διαχείριση προϊόντων Διαφήμιση Νέα προϊόντα ΜΑΡΚΕΤΙΝΓΚ |
| title | Marketing |
| title_auth | Marketing |
| title_full | Marketing Eric N. Berkowitz... [et al.] |
| title_fullStr | Marketing Eric N. Berkowitz... [et al.] |
| title_full_unstemmed | Marketing Eric N. Berkowitz... [et al.] |
| title_short | Marketing |
| topic | Marketing Consumer behavior New products Advertising Μάρκετινγκ Καταναλωτική συμπεριφορά Διαχείριση προϊόντων Διαφήμιση Νέα προϊόντα ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Marketing Consumer behavior New products Advertising Μάρκετινγκ Καταναλωτική συμπεριφορά Διαχείριση προϊόντων Διαφήμιση Νέα προϊόντα |