Marketing challenges cases & exercises
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
McGraw-Hill
|
| Έκδοση: | 3rd ed. |
| Σειρά: | McGraw-Hill Series in Marketing |
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 1/18551 | ||
| 005 | 20221130124806.0 | ||
| 010 | |a 0-07911577-2 | ||
| 100 | |a 20221128d1993####m y0grey0103 ba | ||
| 101 | |a eng | ||
| 200 | 1 | |a Marketing challenges |e cases & exercises |f Christopher H. Lovelock, Charles B. Weinberg | |
| 205 | |a 3rd ed. | ||
| 210 | |a New York |c McGraw-Hill |d c1993 | ||
| 215 | |a xxxix, 628 p. |c fig., tabl. |d 24 cm. | ||
| 225 | 2 | |a McGraw-Hill Series in Marketing | |
| 410 | 1 | |t McGraw-Hill Series in Marketing | |
| 606 | 0 | |a Marketing |x Case studies | |
| 606 | 0 | |a Marketing |x Problems, exercises, etc. | |
| 606 | 0 | |a Μάρκετινγκ |x Περιπτωσιολογικές μελέτες | |
| 606 | 0 | |a Μάρκετινγκ |x Προβλήματα, ασκήσεις κλπ. | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Lovelock |b Christopher |4 070 | |
| 701 | 1 | |a Weinberg |b Charles B. |4 070 | |
| 709 | |a McGraw-Hill | ||
| 801 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20221128 |g AACR2 | ||
| 852 | |a INST |b LIBRARY |e 20221128 |h 658.8 LOV |p 000045426 |q 000045426 |t BK |y 23 |z 1 | ||
| 909 | |b 044616 | ||
| 960 | |a ΝΟΕΜΒΡΙΟΣ 2022 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545240348753921 |
|---|---|
| author | Lovelock Christopher Weinberg Charles B. |
| author_facet | Lovelock Christopher Weinberg Charles B. |
| author_role | 070 070 |
| author_sort | Lovelock Christopher |
| author_variant | l c lc w c b wcb |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 3rd ed. |
| format | Book |
| fullrecord | {"leader":"01190nam a2200313 4500","fields":[{"001":"1/18551"},{"005":"20221130124806.0"},{"010":{"subfields":[{"a":"0-07911577-2"}],"ind1":" ","ind2":" "}},{"100":{"subfields":[{"a":"20221128d1993####m y0grey0103 ba"}],"ind1":" ","ind2":" "}},{"101":{"subfields":[{"a":"eng"}],"ind1":" ","ind2":" "}},{"200":{"subfields":[{"a":"Marketing challenges"},{"e":"cases & exercises"},{"f":"Christopher H. Lovelock, Charles B. Weinberg"}],"ind1":"1","ind2":" "}},{"205":{"subfields":[{"a":"3rd ed."}],"ind1":" ","ind2":" "}},{"210":{"subfields":[{"a":"New York"},{"c":"McGraw-Hill"},{"d":"c1993"}],"ind1":" ","ind2":" "}},{"215":{"subfields":[{"a":"xxxix, 628 p."},{"c":"fig., tabl."},{"d":"24 cm."}],"ind1":" ","ind2":" "}},{"225":{"subfields":[{"a":"McGraw-Hill Series in Marketing"}],"ind1":"2","ind2":" "}},{"410":{"subfields":[{"t":"McGraw-Hill Series in Marketing"}],"ind1":" ","ind2":"1"}},{"606":{"subfields":[{"a":"Marketing"},{"x":"Case studies"}],"ind1":"0","ind2":" "}},{"606":{"subfields":[{"a":"Marketing"},{"x":"Problems, exercises, etc."}],"ind1":"0","ind2":" "}},{"606":{"subfields":[{"a":"\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba"},{"x":"\u03a0\u03b5\u03c1\u03b9\u03c0\u03c4\u03c9\u03c3\u03b9\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b5\u03c2"}],"ind1":"0","ind2":" "}},{"606":{"subfields":[{"a":"\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba"},{"x":"\u03a0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1, \u03b1\u03c3\u03ba\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03bb\u03c0."}],"ind1":"0","ind2":" "}},{"615":{"subfields":[{"a":"\u039c\u0391\u03a1\u039a\u0395\u03a4\u0399\u039d\u0393\u039a"}],"ind1":" ","ind2":" "}},{"676":{"subfields":[{"a":"658.8"}],"ind1":" ","ind2":" "}},{"700":{"subfields":[{"a":"Lovelock"},{"b":"Christopher"},{"4":"070"}],"ind1":" ","ind2":"1"}},{"701":{"subfields":[{"a":"Weinberg"},{"b":"Charles B."},{"4":"070"}],"ind1":" ","ind2":"1"}},{"709":{"subfields":[{"a":"McGraw-Hill"}],"ind1":" ","ind2":" "}},{"801":{"subfields":[{"a":"GR"},{"b":"\u03a0\u0391.\u0394.\u0391. \u0392\u03b9\u03b2\u03bb\u03b9\u03bf\u03b8\u03ae\u03ba\u03b7 \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c0\u03bf\u03bb\u03b7\u03c2 2"},{"c":"20221128"},{"g":"AACR2"}],"ind1":" ","ind2":" "}},{"852":{"subfields":[{"a":"INST"},{"b":"LIBRARY"},{"e":"20221128"},{"h":"658.8 LOV"},{"p":"000045426"},{"q":"000045426"},{"t":"BK"},{"y":"23"},{"z":"1"}],"ind1":" ","ind2":" "}},{"909":{"subfields":[{"b":"044616"}],"ind1":" ","ind2":" "}},{"960":{"subfields":[{"a":"\u039d\u039f\u0395\u039c\u0392\u03a1\u0399\u039f\u03a3 2022"}],"ind1":" ","ind2":" "}}]}
|
| id | lib2_1/18551 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-07911577-2 |
| language | English |
| marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
| physical | xxxix, 628 p. fig., tabl. 24 cm. |
| publishDate | 1993 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill Series in Marketing |
| spelling | 20221128d1993####m y0grey0103 ba eng Marketing challenges cases & exercises Christopher H. Lovelock, Charles B. Weinberg 3rd ed. New York McGraw-Hill c1993 xxxix, 628 p. fig., tabl. 24 cm. McGraw-Hill Series in Marketing Marketing Case studies Marketing Problems, exercises, etc. Μάρκετινγκ Περιπτωσιολογικές μελέτες Μάρκετινγκ Προβλήματα, ασκήσεις κλπ. ΜΑΡΚΕΤΙΝΓΚ 658.8 Lovelock Christopher 070 Weinberg Charles B. 070 McGraw-Hill GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20221128 AACR2 INST LIBRARY 20221128 658.8 LOV 000045426 000045426 BK 23 1 |
| spellingShingle | Lovelock Christopher Weinberg Charles B. Marketing challenges cases & exercises Marketing Case studies Marketing Problems, exercises, etc. Μάρκετινγκ Περιπτωσιολογικές μελέτες Μάρκετινγκ Προβλήματα, ασκήσεις κλπ. ΜΑΡΚΕΤΙΝΓΚ |
| title | Marketing challenges cases & exercises |
| title_auth | Marketing challenges cases & exercises |
| title_full | Marketing challenges cases & exercises Christopher H. Lovelock, Charles B. Weinberg |
| title_fullStr | Marketing challenges cases & exercises Christopher H. Lovelock, Charles B. Weinberg |
| title_full_unstemmed | Marketing challenges cases & exercises Christopher H. Lovelock, Charles B. Weinberg |
| title_short | Marketing challenges |
| title_sub | cases & exercises |
| topic | Marketing Case studies Marketing Problems, exercises, etc. Μάρκετινγκ Περιπτωσιολογικές μελέτες Μάρκετινγκ Προβλήματα, ασκήσεις κλπ. ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Marketing Case studies Marketing Problems, exercises, etc. Μάρκετινγκ Περιπτωσιολογικές μελέτες Μάρκετινγκ Προβλήματα, ασκήσεις κλπ. |