APA (7th ed.) Citation

Lovelock Christopher & Weinberg Charles B. (1993). Marketing challenges: Cases & exercises (3rd ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Lovelock Christopher and Weinberg Charles B. Marketing Challenges: Cases & Exercises. 3rd ed. McGraw-Hill, 1993.

MLA (8th ed.) Citation

Lovelock Christopher and Weinberg Charles B. Marketing Challenges: Cases & Exercises. 3rd ed. McGraw-Hill, 1993.

Warning: These citations may not always be 100% accurate.