APA (7th ed.) Citation

Kotler Philip. (1986). Principles of marketing (3rd ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler Philip. Principles of Marketing. 3rd ed. Prentice Hall, 1986.

MLA (8th ed.) Citation

Kotler Philip. Principles of Marketing. 3rd ed. Prentice Hall, 1986.

Warning: These citations may not always be 100% accurate.