Contemporary marketing
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Dryden
|
| Έκδοση: | 6th ed. |
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 1/18531 | ||
| 005 | 20221110132028.0 | ||
| 010 | |a 0-03-028523-2 | ||
| 100 | |a 20221110d1989####m y0grey0103 ba | ||
| 101 | |a eng | ||
| 200 | 1 | |a Contemporary marketing |f Louis E. Boone, David L. Kurtz | |
| 205 | |a 6th ed. | ||
| 210 | |a Chicago |c Dryden |d c1989 | ||
| 215 | |a 1 v. |c fig., phot., tabl. |d 26 cm. | ||
| 300 | |a Instructor's edition | ||
| 320 | |a Includes bibliographical references and index | ||
| 606 | 0 | |a Marketing | |
| 606 | 0 | |a Strategic planning | |
| 606 | 0 | |a Μάρκετινγκ | |
| 606 | 0 | |a Στρατηγικός σχεδιασμός | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Boone |b Louis E. |4 070 | |
| 701 | 1 | |a Kurtz |b David L. |4 070 | |
| 709 | |a Dryden | ||
| 801 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20221110 |g AACR2 | ||
| 852 | |a INST |b LIBRARY |e 20221110 |h 658.8 BOO |p 000045459 |q 000045459 |t BK |y 23 |z 1 | ||
| 909 | |b 044604 | ||
| 960 | |a ΝΟΕΜΒΡΙΟΣ 2022 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545240330928129 |
|---|---|
| author | Boone Louis E. Kurtz David L. |
| author_facet | Boone Louis E. Kurtz David L. |
| author_role | 070 070 |
| author_sort | Boone Louis E. |
| author_variant | b l e ble k d l kdl |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 6th ed. |
| format | Book |
| fullrecord | {"leader":"01032nam a2200313 4500","fields":[{"001":"1/18531"},{"005":"20221110132028.0"},{"010":{"subfields":[{"a":"0-03-028523-2"}],"ind1":" ","ind2":" "}},{"100":{"subfields":[{"a":"20221110d1989####m y0grey0103 ba"}],"ind1":" ","ind2":" "}},{"101":{"subfields":[{"a":"eng"}],"ind1":" ","ind2":" "}},{"200":{"subfields":[{"a":"Contemporary marketing "},{"f":"Louis E. Boone, David L. Kurtz"}],"ind1":"1","ind2":" "}},{"205":{"subfields":[{"a":"6th ed."}],"ind1":" ","ind2":" "}},{"210":{"subfields":[{"a":"Chicago"},{"c":"Dryden"},{"d":"c1989"}],"ind1":" ","ind2":" "}},{"215":{"subfields":[{"a":"1 v."},{"c":"fig., phot., tabl."},{"d":"26 cm."}],"ind1":" ","ind2":" "}},{"300":{"subfields":[{"a":"Instructor's edition"}],"ind1":" ","ind2":" "}},{"320":{"subfields":[{"a":"Includes bibliographical references and index"}],"ind1":" ","ind2":" "}},{"606":{"subfields":[{"a":"Marketing"}],"ind1":"0","ind2":" "}},{"606":{"subfields":[{"a":"Strategic planning"}],"ind1":"0","ind2":" "}},{"606":{"subfields":[{"a":"\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba"}],"ind1":"0","ind2":" "}},{"606":{"subfields":[{"a":"\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc\u03c2 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2"}],"ind1":"0","ind2":" "}},{"615":{"subfields":[{"a":"\u039c\u0391\u03a1\u039a\u0395\u03a4\u0399\u039d\u0393\u039a"}],"ind1":" ","ind2":" "}},{"676":{"subfields":[{"a":"658.8"}],"ind1":" ","ind2":" "}},{"700":{"subfields":[{"a":"Boone"},{"b":"Louis E."},{"4":"070"}],"ind1":" ","ind2":"1"}},{"701":{"subfields":[{"a":"Kurtz"},{"b":"David L."},{"4":"070"}],"ind1":" ","ind2":"1"}},{"709":{"subfields":[{"a":"Dryden"}],"ind1":" ","ind2":" "}},{"801":{"subfields":[{"a":"GR"},{"b":"\u03a0\u0391.\u0394.\u0391. \u0392\u03b9\u03b2\u03bb\u03b9\u03bf\u03b8\u03ae\u03ba\u03b7 \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c0\u03bf\u03bb\u03b7\u03c2 2"},{"c":"20221110"},{"g":"AACR2"}],"ind1":" ","ind2":" "}},{"852":{"subfields":[{"a":"INST"},{"b":"LIBRARY"},{"e":"20221110"},{"h":"658.8 BOO"},{"p":"000045459"},{"q":"000045459"},{"t":"BK"},{"y":"23"},{"z":"1"}],"ind1":" ","ind2":" "}},{"909":{"subfields":[{"b":"044604"}],"ind1":" ","ind2":" "}},{"960":{"subfields":[{"a":"\u039d\u039f\u0395\u039c\u0392\u03a1\u0399\u039f\u03a3 2022"}],"ind1":" ","ind2":" "}}]}
|
| id | lib2_1/18531 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-03-028523-2 |
| language | English |
| marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
| physical | 1 v. fig., phot., tabl. 26 cm. |
| publishDate | 1989 |
| publisher | Dryden |
| record_format | marc |
| spelling | 20221110d1989####m y0grey0103 ba eng Contemporary marketing Louis E. Boone, David L. Kurtz 6th ed. Chicago Dryden c1989 1 v. fig., phot., tabl. 26 cm. Instructor's edition Includes bibliographical references and index Marketing Strategic planning Μάρκετινγκ Στρατηγικός σχεδιασμός ΜΑΡΚΕΤΙΝΓΚ 658.8 Boone Louis E. 070 Kurtz David L. 070 Dryden GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20221110 AACR2 INST LIBRARY 20221110 658.8 BOO 000045459 000045459 BK 23 1 |
| spellingShingle | Boone Louis E. Kurtz David L. Contemporary marketing Marketing Strategic planning Μάρκετινγκ Στρατηγικός σχεδιασμός ΜΑΡΚΕΤΙΝΓΚ |
| title | Contemporary marketing |
| title_auth | Contemporary marketing |
| title_full | Contemporary marketing Louis E. Boone, David L. Kurtz |
| title_fullStr | Contemporary marketing Louis E. Boone, David L. Kurtz |
| title_full_unstemmed | Contemporary marketing Louis E. Boone, David L. Kurtz |
| title_short | Contemporary marketing |
| topic | Marketing Strategic planning Μάρκετινγκ Στρατηγικός σχεδιασμός ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Marketing Strategic planning Μάρκετινγκ Στρατηγικός σχεδιασμός |