APA (7th ed.) Citation

Boone Louis E. & Kurtz David L. (1989). Contemporary marketing (6th ed.). Dryden.

Chicago Style (17th ed.) Citation

Boone Louis E. and Kurtz David L. Contemporary Marketing. 6th ed. Dryden, 1989.

MLA (8th ed.) Citation

Boone Louis E. and Kurtz David L. Contemporary Marketing. 6th ed. Dryden, 1989.

Warning: These citations may not always be 100% accurate.