Contemporary advertising
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Irwin
|
| Έκδοση: | 3rd ed. |
MARC
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|---|---|---|---|
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| 010 | |a 0-256-06519-5 | ||
| 100 | |a 20221110d1989####m y0grey0103 ba | ||
| 101 | |a eng | ||
| 200 | 1 | |a Contemporary advertising |f Courtland L. Bovee, William F. Arens | |
| 205 | |a 3rd ed. | ||
| 210 | |a Homewood, Illinois |c Irwin |d c1989 | ||
| 215 | |a 1 v. |c fig., tabl. |d 28 cm. | ||
| 320 | |a Includes bibliographical references and index | ||
| 606 | 0 | |a Advertising | |
| 606 | 0 | |a Business ethics | |
| 606 | 0 | |a Marketing | |
| 606 | 0 | |a Advertising media planning | |
| 606 | 0 | |a Μάρκετινγκ στο Διαδίκτυο | |
| 606 | 0 | |a Διαφήμιση | |
| 606 | 0 | |a Επιχειρηματική ηθική | |
| 606 | 0 | |a Μάρκετινγκ | |
| 615 | |a ΔΙΑΦΗΜΙΣΗ | ||
| 676 | |a 659.1 | ||
| 700 | 1 | |a Bovee |b Courtland L. |4 070 | |
| 701 | 1 | |a Arens |b William F. |4 070 | |
| 709 | |a Irwin | ||
| 801 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20221110 |g AACR2 | ||
| 852 | |a INST |b LIBRARY |e 20221110 |h 659.1 ARE |p 000045421 |q 000045421 |t BK |y 23 |z 1 | ||
| 909 | |b 044574 | ||
| 960 | |a ΝΟΕΜΒΡΙΟΣ 2022 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545240329879552 |
|---|---|
| author | Bovee Courtland L. Arens William F. |
| author_facet | Bovee Courtland L. Arens William F. |
| author_role | 070 070 |
| author_sort | Bovee Courtland L. |
| author_variant | b c l bcl a w f awf |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 659.1 |
| dewey-hundreds | 600 |
| dewey-ones | 659 |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 |
| edition | 3rd ed. |
| format | Book |
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|
| id | lib2_1/18530 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-256-06519-5 |
| language | English |
| marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
| physical | 1 v. fig., tabl. 28 cm. |
| publishDate | 1989 |
| publisher | Irwin |
| record_format | marc |
| spelling | 20221110d1989####m y0grey0103 ba eng Contemporary advertising Courtland L. Bovee, William F. Arens 3rd ed. Homewood, Illinois Irwin c1989 1 v. fig., tabl. 28 cm. Includes bibliographical references and index Advertising Business ethics Marketing Advertising media planning Μάρκετινγκ στο Διαδίκτυο Διαφήμιση Επιχειρηματική ηθική Μάρκετινγκ ΔΙΑΦΗΜΙΣΗ 659.1 Bovee Courtland L. 070 Arens William F. 070 Irwin GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20221110 AACR2 INST LIBRARY 20221110 659.1 ARE 000045421 000045421 BK 23 1 |
| spellingShingle | Bovee Courtland L. Arens William F. Contemporary advertising Advertising Business ethics Marketing Advertising media planning Μάρκετινγκ στο Διαδίκτυο Διαφήμιση Επιχειρηματική ηθική Μάρκετινγκ ΔΙΑΦΗΜΙΣΗ |
| title | Contemporary advertising |
| title_auth | Contemporary advertising |
| title_full | Contemporary advertising Courtland L. Bovee, William F. Arens |
| title_fullStr | Contemporary advertising Courtland L. Bovee, William F. Arens |
| title_full_unstemmed | Contemporary advertising Courtland L. Bovee, William F. Arens |
| title_short | Contemporary advertising |
| topic | Advertising Business ethics Marketing Advertising media planning Μάρκετινγκ στο Διαδίκτυο Διαφήμιση Επιχειρηματική ηθική Μάρκετινγκ ΔΙΑΦΗΜΙΣΗ |
| topic_facet | Advertising Business ethics Marketing Advertising media planning Μάρκετινγκ στο Διαδίκτυο Διαφήμιση Επιχειρηματική ηθική Μάρκετινγκ |