APA (7th ed.) Citation

Bovee Courtland L. & Arens William F. (1989). Contemporary advertising (3rd ed.). Irwin.

Chicago Style (17th ed.) Citation

Bovee Courtland L. and Arens William F. Contemporary Advertising. 3rd ed. Irwin, 1989.

MLA (8th ed.) Citation

Bovee Courtland L. and Arens William F. Contemporary Advertising. 3rd ed. Irwin, 1989.

Warning: These citations may not always be 100% accurate.