Marketing concepts and strategies
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Houghton Mifflin
|
| Έκδοση: | 7th ed. |
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/18529 | ||
| 005 | 20221110120040.0 | ||
| 010 | |a 0-395-43358-4 | ||
| 100 | |a 19990123d1997 y0grey0105 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Marketing |e concepts and strategies |f William M. Pride, O.C. Ferrell | |
| 205 | |a 7th ed. | ||
| 210 | |a Boston |c Houghton Mifflin |d c1991 | ||
| 215 | |a 1 v. |c fig., tabl. |d 26 cm. | ||
| 320 | |a Includes bibliographical references and index | ||
| 606 | 0 | |a Marketing |x Management | |
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Μάρκετινγκ |x Σχεδιασμός | |
| 606 | 0 | |a Μάρκετινγκ |x Λήψη αποφάσεων | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Pride |b William M. |f 1942- |4 070 | |
| 701 | 1 | |a Ferrell |b O. C. |4 070 | |
| 709 | |a Houghton Mifflin | ||
| 801 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20221110 |g AACR2 | ||
| 852 | |a INST |b LIBRARY |e 20221110 |h 658.8 PRI |p 000045458 |q 000045458 |t BK |y 23 |z 1 | ||
| 909 | |b 044605 | ||
| 960 | |a ΝΟΕΜΒΡΙΟΣ 2022 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545240328830976 |
|---|---|
| author | Pride William M. 1942- Ferrell O. C. |
| author_facet | Pride William M. 1942- Ferrell O. C. |
| author_role | 070 070 |
| author_sort | Pride William M. 1942- |
| author_variant | p w m pwm f o c foc |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 7th ed. |
| format | Book |
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|
| id | lib2_1/18529 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-395-43358-4 |
| language | English |
| physical | 1 v. fig., tabl. 26 cm. |
| publishDate | 1991 |
| publisher | Houghton Mifflin |
| record_format | marc |
| spelling | 19990123d1997 y0grey0105 ba eng Marketing concepts and strategies William M. Pride, O.C. Ferrell 7th ed. Boston Houghton Mifflin c1991 1 v. fig., tabl. 26 cm. Includes bibliographical references and index Marketing Management Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Σχεδιασμός Μάρκετινγκ Λήψη αποφάσεων ΜΑΡΚΕΤΙΝΓΚ 658.8 Pride William M. 1942- 070 Ferrell O. C. 070 Houghton Mifflin GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20221110 AACR2 INST LIBRARY 20221110 658.8 PRI 000045458 000045458 BK 23 1 |
| spellingShingle | Pride William M. 1942- Ferrell O. C. Marketing concepts and strategies Marketing Management Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Σχεδιασμός Μάρκετινγκ Λήψη αποφάσεων ΜΑΡΚΕΤΙΝΓΚ |
| title | Marketing concepts and strategies |
| title_auth | Marketing concepts and strategies |
| title_full | Marketing concepts and strategies William M. Pride, O.C. Ferrell |
| title_fullStr | Marketing concepts and strategies William M. Pride, O.C. Ferrell |
| title_full_unstemmed | Marketing concepts and strategies William M. Pride, O.C. Ferrell |
| title_short | Marketing |
| title_sub | concepts and strategies |
| topic | Marketing Management Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Σχεδιασμός Μάρκετινγκ Λήψη αποφάσεων ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Marketing Management Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Σχεδιασμός Μάρκετινγκ Λήψη αποφάσεων |