Pride William M. & Ferrell O. C. (1991). Marketing: Concepts and strategies (7th ed.). Houghton Mifflin.
Chicago Style (17th ed.) CitationPride William M. and Ferrell O. C. Marketing: Concepts and Strategies. 7th ed. Houghton Mifflin, 1991.
MLA (8th ed.) CitationPride William M. and Ferrell O. C. Marketing: Concepts and Strategies. 7th ed. Houghton Mifflin, 1991.
Warning: These citations may not always be 100% accurate.