Davis Kenneth R. (1985). Marketing management (5th ed.). Wiley, J.
Chicago Style (17th ed.) CitationDavis Kenneth R. Marketing Management. 5th ed. Wiley, J, 1985.
MLA (8th ed.) CitationDavis Kenneth R. Marketing Management. 5th ed. Wiley, J, 1985.
Warning: These citations may not always be 100% accurate.