Contemporary advertising
| Κύριοι συγγραφείς: | , |
|---|---|
| Άλλοι συγγραφείς: | |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Irwin
|
| Έκδοση: | 5th ed. |
| Σειρά: | The Irwin/McGraw-Hill Series in Marketing |
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 1/18526 | ||
| 005 | 20221110122441.0 | ||
| 010 | |a 0-256-15562-3 | ||
| 100 | |a 20221110d1994####m y0grey0103 ba | ||
| 101 | |a eng | ||
| 200 | 1 | |a Contemporary advertising |f William F. Arens, Courtland L. Bovee |g with the editorial collaboration of Jack J. Whidden | |
| 205 | |a 5th ed. | ||
| 210 | |a Burr Ridge, Illinois |c Irwin |d c1994 | ||
| 215 | |a 1 v. |c fig., tabl. |d 28 cm. | ||
| 225 | 2 | |a The Irwin/McGraw-Hill Series in Marketing | |
| 320 | |a Includes bibliographical references and index | ||
| 410 | 1 | |t The Irwin/McGraw-Hill Series in Marketing | |
| 606 | 0 | |a Advertising | |
| 606 | 0 | |a Business ethics | |
| 606 | 0 | |a Marketing | |
| 606 | 0 | |a Advertising media planning | |
| 606 | 0 | |a Μάρκετινγκ στο Διαδίκτυο | |
| 606 | 0 | |a Διαφήμιση | |
| 606 | 0 | |a Επιχειρηματική ηθική | |
| 606 | 0 | |a Μάρκετινγκ | |
| 615 | |a ΔΙΑΦΗΜΙΣΗ | ||
| 676 | |a 659.1 | ||
| 700 | 1 | |a Arens |b William F. |4 070 | |
| 701 | 1 | |a Bovee |b Courtland L. |4 070 | |
| 702 | 1 | |a Whidden |b Jack J. |4 340 | |
| 709 | |a Irwin | ||
| 801 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20221110 |g AACR2 | ||
| 852 | |a INST |b LIBRARY |e 20221110 |h 659.1 ARE |p 000045497 |q 000045497 |t BK |y 23 |z 1 | ||
| 909 | |b 044574 | ||
| 960 | |a ΝΟΕΜΒΡΙΟΣ 2022 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545240325685248 |
|---|---|
| author | Arens William F. Bovee Courtland L. |
| author2 | Whidden Jack J. |
| author2_role | 340 |
| author2_variant | w j j wjj |
| author_facet | Arens William F. Bovee Courtland L. Whidden Jack J. |
| author_role | 070 070 |
| author_sort | Arens William F. |
| author_variant | a w f awf b c l bcl |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 659.1 |
| dewey-hundreds | 600 |
| dewey-ones | 659 |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 |
| edition | 5th ed. |
| format | Book |
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|
| id | lib2_1/18526 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-256-15562-3 |
| language | English |
| marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
| physical | 1 v. fig., tabl. 28 cm. |
| publishDate | 1994 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin/McGraw-Hill Series in Marketing |
| spelling | 20221110d1994####m y0grey0103 ba eng Contemporary advertising William F. Arens, Courtland L. Bovee with the editorial collaboration of Jack J. Whidden 5th ed. Burr Ridge, Illinois Irwin c1994 1 v. fig., tabl. 28 cm. The Irwin/McGraw-Hill Series in Marketing Includes bibliographical references and index Advertising Business ethics Marketing Advertising media planning Μάρκετινγκ στο Διαδίκτυο Διαφήμιση Επιχειρηματική ηθική Μάρκετινγκ ΔΙΑΦΗΜΙΣΗ 659.1 Arens William F. 070 Bovee Courtland L. 070 Whidden Jack J. 340 Irwin GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20221110 AACR2 INST LIBRARY 20221110 659.1 ARE 000045497 000045497 BK 23 1 |
| spellingShingle | Arens William F. Bovee Courtland L. Contemporary advertising Advertising Business ethics Marketing Advertising media planning Μάρκετινγκ στο Διαδίκτυο Διαφήμιση Επιχειρηματική ηθική Μάρκετινγκ ΔΙΑΦΗΜΙΣΗ |
| title | Contemporary advertising |
| title_auth | Contemporary advertising |
| title_full | Contemporary advertising William F. Arens, Courtland L. Bovee with the editorial collaboration of Jack J. Whidden |
| title_fullStr | Contemporary advertising William F. Arens, Courtland L. Bovee with the editorial collaboration of Jack J. Whidden |
| title_full_unstemmed | Contemporary advertising William F. Arens, Courtland L. Bovee with the editorial collaboration of Jack J. Whidden |
| title_short | Contemporary advertising |
| topic | Advertising Business ethics Marketing Advertising media planning Μάρκετινγκ στο Διαδίκτυο Διαφήμιση Επιχειρηματική ηθική Μάρκετινγκ ΔΙΑΦΗΜΙΣΗ |
| topic_facet | Advertising Business ethics Marketing Advertising media planning Μάρκετινγκ στο Διαδίκτυο Διαφήμιση Επιχειρηματική ηθική Μάρκετινγκ |