Contemporary advertising
| Main Authors: | , |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Irwin
|
| Edition: | 5th ed. |
| Series: | The Irwin/McGraw-Hill Series in Marketing |
| Physical Description: | 1 v. fig., tabl. 28 cm. |
|---|---|
| ISBN: | 0-256-15562-3 |