APA (7th ed.) Citation

Arens William F., Bovee Courtland L., & Whidden Jack J. (1994). Contemporary advertising (5th ed.). Irwin.

Chicago Style (17th ed.) Citation

Arens William F., Bovee Courtland L., and Whidden Jack J. Contemporary Advertising. 5th ed. Irwin, 1994.

MLA (8th ed.) Citation

Arens William F., et al. Contemporary Advertising. 5th ed. Irwin, 1994.