Advertising & IMC principles & practice
| Κύριοι συγγραφείς: | , , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Pearson/Prentice Hall
|
| Έκδοση: | 9th ed. |
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 1/18466 | ||
| 005 | 20220908113039.0 | ||
| 010 | |a 978-0-27-37-5292-9 | ||
| 100 | |a 20220908d2012####m y0grey0103 ba | ||
| 101 | |a eng | ||
| 200 | 1 | |a Advertising & IMC |e principles & practice |f Sandra Moriarty, Nancy Mitchell, William Wells | |
| 205 | |a 9th ed. | ||
| 210 | |a Boston |c Pearson/Prentice Hall |d c2012 | ||
| 215 | |a 685 p. |c fig. |d 27 cm. | ||
| 320 | |a Includes index | ||
| 606 | 0 | |a Advertising | |
| 606 | 0 | |a Διαφήμιση | |
| 615 | |a ΔΙΑΦΗΜΙΣΗ | ||
| 676 | |a 659.1 | ||
| 700 | 1 | |a Moriarty |b Sandra E. |4 070 | |
| 701 | 1 | |a Mitchell |b Nancy |4 070 | |
| 701 | 1 | |a Wells |b William |4 070 | |
| 709 | |a Pearson/Prentice Hall | ||
| 801 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20220908 |g AACR2 | ||
| 852 | |a INST |b LIBRARY |e 20220908 |h 659.1 MOR |p 000045543 |q 000045543 |t BK |y 23 |z 1 | ||
| 909 | |b 044524 | ||
| 960 | |a ΣΕΠΤΕΜΒΡΙΟΣ 2022 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545240245993473 |
|---|---|
| author | Moriarty Sandra E. Mitchell Nancy Wells William |
| author_facet | Moriarty Sandra E. Mitchell Nancy Wells William |
| author_role | 070 070 070 |
| author_sort | Moriarty Sandra E. |
| author_variant | m s e mse m n mn w w ww |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 659.1 |
| dewey-hundreds | 600 |
| dewey-ones | 659 |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 |
| edition | 9th ed. |
| format | Book |
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|
| id | lib2_1/18466 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 978-0-27-37-5292-9 |
| language | English |
| marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
| physical | 685 p. fig. 27 cm. |
| publishDate | 2012 |
| publisher | Pearson/Prentice Hall |
| record_format | marc |
| spelling | 20220908d2012####m y0grey0103 ba eng Advertising & IMC principles & practice Sandra Moriarty, Nancy Mitchell, William Wells 9th ed. Boston Pearson/Prentice Hall c2012 685 p. fig. 27 cm. Includes index Advertising Διαφήμιση ΔΙΑΦΗΜΙΣΗ 659.1 Moriarty Sandra E. 070 Mitchell Nancy 070 Wells William 070 Pearson/Prentice Hall GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20220908 AACR2 INST LIBRARY 20220908 659.1 MOR 000045543 000045543 BK 23 1 |
| spellingShingle | Moriarty Sandra E. Mitchell Nancy Wells William Advertising & IMC principles & practice Advertising Διαφήμιση ΔΙΑΦΗΜΙΣΗ |
| title | Advertising & IMC principles & practice |
| title_auth | Advertising & IMC principles & practice |
| title_full | Advertising & IMC principles & practice Sandra Moriarty, Nancy Mitchell, William Wells |
| title_fullStr | Advertising & IMC principles & practice Sandra Moriarty, Nancy Mitchell, William Wells |
| title_full_unstemmed | Advertising & IMC principles & practice Sandra Moriarty, Nancy Mitchell, William Wells |
| title_short | Advertising & IMC |
| title_sub | principles & practice |
| topic | Advertising Διαφήμιση ΔΙΑΦΗΜΙΣΗ |
| topic_facet | Advertising Διαφήμιση |