APA (7th ed.) Citation

Moriarty Sandra E., Mitchell Nancy, & Wells William. (2012). Advertising & IMC: Principles & practice (9th ed.). Pearson/Prentice Hall.

Chicago Style (17th ed.) Citation

Moriarty Sandra E., Mitchell Nancy, and Wells William. Advertising & IMC: Principles & Practice. 9th ed. Pearson/Prentice Hall, 2012.

MLA (8th ed.) Citation

Moriarty Sandra E., et al. Advertising & IMC: Principles & Practice. 9th ed. Pearson/Prentice Hall, 2012.