Marketing creating value for customers
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Irwin
|
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 1/18462 | ||
| 005 | 20220725140715.0 | ||
| 010 | |a 0-256-12539-2 | ||
| 100 | |a 20220725d1995####m y0grey0103 ba | ||
| 101 | |a eng | ||
| 200 | 1 | |a Marketing |e creating value for customers |f Gilbert A. Churchill, Jr., J. Paul Peter | |
| 210 | |a Boston |c Irwin |d c1995 | ||
| 215 | |a xxxii, 703 σ. |c fig., tabl. |d 26 cm. | ||
| 320 | |a Bibliography: p.655-674 | ||
| 320 | |a Includes index | ||
| 606 | 0 | |a Marketing | |
| 606 | 0 | |a Strategic planning | |
| 606 | 0 | |a Customer relations |x Management | |
| 606 | 0 | |a Μάρκετινγκ | |
| 606 | 0 | |a Διαχείριση πελατειακών σχέσεων | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Churchill |b Gilbert A. |4 070 | |
| 701 | 1 | |a Peter |b Paul J. |4 070 | |
| 709 | |a Irwin | ||
| 801 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20220725 |g AACR2 | ||
| 852 | |a INST |b LIBRARY |e 20220725 |h 658.8 CHU |p 000045544 |q 000045544 |t BK |y 23 |z 1 | ||
| 909 | |b 044522 | ||
| 960 | |a ΙΟΥΛΙΟΣ 2022 | ||
Record in the Search Index
| _version_ | 1780545240244944896 |
|---|---|
| author | Churchill Gilbert A. Peter Paul J. |
| author_facet | Churchill Gilbert A. Peter Paul J. |
| author_role | 070 070 |
| author_sort | Churchill Gilbert A. |
| author_variant | c g a cga p p j ppj |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| format | Book |
| fullrecord | {"leader":"01070nam a2200313 4500","fields":[{"001":"1/18462"},{"005":"20220725140715.0"},{"010":{"subfields":[{"a":"0-256-12539-2"}],"ind1":" ","ind2":" "}},{"100":{"subfields":[{"a":"20220725d1995####m y0grey0103 ba"}],"ind1":" ","ind2":" "}},{"101":{"subfields":[{"a":"eng"}],"ind1":" ","ind2":" "}},{"200":{"subfields":[{"a":"Marketing"},{"e":"creating value for customers"},{"f":"Gilbert A. Churchill, Jr., J. Paul Peter"}],"ind1":"1","ind2":" "}},{"210":{"subfields":[{"a":"Boston"},{"c":"Irwin"},{"d":"c1995"}],"ind1":" ","ind2":" "}},{"215":{"subfields":[{"a":"xxxii, 703 \u03c3."},{"c":"fig., tabl."},{"d":"26 cm."}],"ind1":" ","ind2":" "}},{"320":{"subfields":[{"a":"Bibliography: p.655-674"}],"ind1":" ","ind2":" "}},{"320":{"subfields":[{"a":"Includes index"}],"ind1":" ","ind2":" "}},{"606":{"subfields":[{"a":"Marketing"}],"ind1":"0","ind2":" "}},{"606":{"subfields":[{"a":"Strategic planning"}],"ind1":"0","ind2":" "}},{"606":{"subfields":[{"a":"Customer relations"},{"x":"Management"}],"ind1":"0","ind2":" "}},{"606":{"subfields":[{"a":"\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba"}],"ind1":"0","ind2":" "}},{"606":{"subfields":[{"a":"\u0394\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03b5\u03b9\u03b1\u03ba\u03ce\u03bd \u03c3\u03c7\u03ad\u03c3\u03b5\u03c9\u03bd"}],"ind1":"0","ind2":" "}},{"615":{"subfields":[{"a":"\u039c\u0391\u03a1\u039a\u0395\u03a4\u0399\u039d\u0393\u039a "}],"ind1":" ","ind2":" "}},{"676":{"subfields":[{"a":"658.8"}],"ind1":" ","ind2":" "}},{"700":{"subfields":[{"a":"Churchill"},{"b":"Gilbert A."},{"4":"070"}],"ind1":" ","ind2":"1"}},{"701":{"subfields":[{"a":"Peter"},{"b":"Paul J."},{"4":"070"}],"ind1":" ","ind2":"1"}},{"709":{"subfields":[{"a":"Irwin"}],"ind1":" ","ind2":" "}},{"801":{"subfields":[{"a":"GR"},{"b":"\u03a0\u0391.\u0394.\u0391. \u0392\u03b9\u03b2\u03bb\u03b9\u03bf\u03b8\u03ae\u03ba\u03b7 \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c0\u03bf\u03bb\u03b7\u03c2 2"},{"c":"20220725"},{"g":"AACR2"}],"ind1":" ","ind2":" "}},{"852":{"subfields":[{"a":"INST"},{"b":"LIBRARY"},{"e":"20220725"},{"h":"658.8 CHU"},{"p":"000045544"},{"q":"000045544"},{"t":"BK"},{"y":"23"},{"z":"1"}],"ind1":" ","ind2":" "}},{"909":{"subfields":[{"b":"044522"}],"ind1":" ","ind2":" "}},{"960":{"subfields":[{"a":"\u0399\u039f\u03a5\u039b\u0399\u039f\u03a3 2022"}],"ind1":" ","ind2":" "}}]}
|
| id | lib2_1/18462 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-256-12539-2 |
| language | English |
| marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
| physical | xxxii, 703 σ. fig., tabl. 26 cm. |
| publishDate | 1995 |
| publisher | Irwin |
| record_format | marc |
| spelling | 20220725d1995####m y0grey0103 ba eng Marketing creating value for customers Gilbert A. Churchill, Jr., J. Paul Peter Boston Irwin c1995 xxxii, 703 σ. fig., tabl. 26 cm. Bibliography: p.655-674 Includes index Marketing Strategic planning Customer relations Management Μάρκετινγκ Διαχείριση πελατειακών σχέσεων ΜΑΡΚΕΤΙΝΓΚ 658.8 Churchill Gilbert A. 070 Peter Paul J. 070 Irwin GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20220725 AACR2 INST LIBRARY 20220725 658.8 CHU 000045544 000045544 BK 23 1 |
| spellingShingle | Churchill Gilbert A. Peter Paul J. Marketing creating value for customers Marketing Strategic planning Customer relations Management Μάρκετινγκ Διαχείριση πελατειακών σχέσεων ΜΑΡΚΕΤΙΝΓΚ |
| title | Marketing creating value for customers |
| title_auth | Marketing creating value for customers |
| title_full | Marketing creating value for customers Gilbert A. Churchill, Jr., J. Paul Peter |
| title_fullStr | Marketing creating value for customers Gilbert A. Churchill, Jr., J. Paul Peter |
| title_full_unstemmed | Marketing creating value for customers Gilbert A. Churchill, Jr., J. Paul Peter |
| title_short | Marketing |
| title_sub | creating value for customers |
| topic | Marketing Strategic planning Customer relations Management Μάρκετινγκ Διαχείριση πελατειακών σχέσεων ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Marketing Strategic planning Customer relations Management Μάρκετινγκ Διαχείριση πελατειακών σχέσεων |