Marketing creating value for customers
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Irwin
|
MARC
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|---|---|---|---|
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| 100 | |a 20220725d1995####m y0grey0103 ba | ||
| 101 | |a eng | ||
| 200 | 1 | |a Marketing |e creating value for customers |f Gilbert A. Churchill, Jr., J. Paul Peter | |
| 210 | |a Boston |c Irwin |d c1995 | ||
| 215 | |a xxxii, 703 σ. |c fig., tabl. |d 26 cm. | ||
| 320 | |a Bibliography: p.655-674 | ||
| 320 | |a Includes index | ||
| 606 | 0 | |a Marketing | |
| 606 | 0 | |a Strategic planning | |
| 606 | 0 | |a Customer relations |x Management | |
| 606 | 0 | |a Μάρκετινγκ | |
| 606 | 0 | |a Διαχείριση πελατειακών σχέσεων | |
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| 701 | 1 | |a Peter |b Paul J. |4 070 | |
| 709 | |a Irwin | ||
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| 909 | |b 044522 | ||
| 960 | |a ΙΟΥΛΙΟΣ 2022 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545240244944896 |
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| author | Churchill Gilbert A. Peter Paul J. |
| author_facet | Churchill Gilbert A. Peter Paul J. |
| author_role | 070 070 |
| author_sort | Churchill Gilbert A. |
| author_variant | c g a cga p p j ppj |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| format | Book |
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|
| id | lib2_1/18462 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-256-12539-2 |
| language | English |
| marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
| physical | xxxii, 703 σ. fig., tabl. 26 cm. |
| publishDate | 1995 |
| publisher | Irwin |
| record_format | marc |
| spelling | 20220725d1995####m y0grey0103 ba eng Marketing creating value for customers Gilbert A. Churchill, Jr., J. Paul Peter Boston Irwin c1995 xxxii, 703 σ. fig., tabl. 26 cm. Bibliography: p.655-674 Includes index Marketing Strategic planning Customer relations Management Μάρκετινγκ Διαχείριση πελατειακών σχέσεων ΜΑΡΚΕΤΙΝΓΚ 658.8 Churchill Gilbert A. 070 Peter Paul J. 070 Irwin GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20220725 AACR2 INST LIBRARY 20220725 658.8 CHU 000045544 000045544 BK 23 1 |
| spellingShingle | Churchill Gilbert A. Peter Paul J. Marketing creating value for customers Marketing Strategic planning Customer relations Management Μάρκετινγκ Διαχείριση πελατειακών σχέσεων ΜΑΡΚΕΤΙΝΓΚ |
| title | Marketing creating value for customers |
| title_auth | Marketing creating value for customers |
| title_full | Marketing creating value for customers Gilbert A. Churchill, Jr., J. Paul Peter |
| title_fullStr | Marketing creating value for customers Gilbert A. Churchill, Jr., J. Paul Peter |
| title_full_unstemmed | Marketing creating value for customers Gilbert A. Churchill, Jr., J. Paul Peter |
| title_short | Marketing |
| title_sub | creating value for customers |
| topic | Marketing Strategic planning Customer relations Management Μάρκετινγκ Διαχείριση πελατειακών σχέσεων ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Marketing Strategic planning Customer relations Management Μάρκετινγκ Διαχείριση πελατειακών σχέσεων |