Strategic market management
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Wiley, J.
|
| Έκδοση: | 7th ed. |
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 1/18426 | ||
| 005 | 20220630112050.0 | ||
| 010 | |a 0-471-48426-1 | ||
| 100 | |a 20220630d2005####m y0grey0103 ba | ||
| 101 | |a eng | ||
| 200 | 1 | |a Strategic market management |f David A. Aaker | |
| 205 | |a 7th ed. | ||
| 210 | |a Hoboken |c Wiley, J. |d c2005 | ||
| 215 | |a xii, 356 p. |c fig. |d 23 cm. | ||
| 320 | |a Includes bibliographical references and index | ||
| 606 | 0 | |a Marketing | |
| 606 | 0 | |a Marketing |x Management | |
| 606 | 0 | |a Strategic planning | |
| 606 | 0 | |a Μάρκετινγκ | |
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Στρατηγικός σχεδιασμός | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Aaker |b David A. |4 070 | |
| 709 | |a Wiley, J. | ||
| 801 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20220630 |g AACR2 | ||
| 852 | |a INST |b LIBRARY |e 20220630 |h 658.8 AAK |p 000045578 |q 000045578 |t BK |y 23 |z 1 | ||
| 909 | |b 044490 | ||
| 960 | |a ΙΟΥΝΙΟΣ 2022 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545240175738880 |
|---|---|
| author | Aaker David A. |
| author_facet | Aaker David A. |
| author_role | 070 |
| author_sort | Aaker David A. |
| author_variant | a d a ada |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 7th ed. |
| format | Book |
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|
| id | lib2_1/18426 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-471-48426-1 |
| language | English |
| marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
| physical | xii, 356 p. fig. 23 cm. |
| publishDate | 2005 |
| publisher | Wiley, J. |
| record_format | marc |
| spelling | 20220630d2005####m y0grey0103 ba eng Strategic market management David A. Aaker 7th ed. Hoboken Wiley, J. c2005 xii, 356 p. fig. 23 cm. Includes bibliographical references and index Marketing Marketing Management Strategic planning Μάρκετινγκ Μάρκετινγκ Διοίκηση και οργάνωση Στρατηγικός σχεδιασμός ΜΑΡΚΕΤΙΝΓΚ 658.8 Aaker David A. 070 Wiley, J. GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20220630 AACR2 INST LIBRARY 20220630 658.8 AAK 000045578 000045578 BK 23 1 |
| spellingShingle | Aaker David A. Strategic market management Marketing Marketing Management Strategic planning Μάρκετινγκ Μάρκετινγκ Διοίκηση και οργάνωση Στρατηγικός σχεδιασμός ΜΑΡΚΕΤΙΝΓΚ |
| title | Strategic market management |
| title_auth | Strategic market management |
| title_full | Strategic market management David A. Aaker |
| title_fullStr | Strategic market management David A. Aaker |
| title_full_unstemmed | Strategic market management David A. Aaker |
| title_short | Strategic market management |
| topic | Marketing Marketing Management Strategic planning Μάρκετινγκ Μάρκετινγκ Διοίκηση και οργάνωση Στρατηγικός σχεδιασμός ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Marketing Marketing Management Strategic planning Μάρκετινγκ Μάρκετινγκ Διοίκηση και οργάνωση Στρατηγικός σχεδιασμός |