Marketing management
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Pearson/Prentice Hall
|
| Έκδοση: | 12th ed. |
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 1/18423 | ||
| 005 | 20220617122204.0 | ||
| 010 | |a 0-13-145757-8 | ||
| 100 | |a 20220617d2006####m y0grey0103 ba | ||
| 101 | |a eng | ||
| 200 | 1 | |a Marketing management |f Philip Kotler, Kevin Lane Keller | |
| 205 | |a 12th ed. | ||
| 210 | |a Upper Saddle River, New Jersey |c Pearson/Prentice Hall |d c2006 | ||
| 215 | |a xxxix, 729 p. |c fig., tabl. |d 28 cm. | ||
| 320 | |a Includes bibliographical references and index | ||
| 606 | 0 | |a Marketing | |
| 606 | 0 | |a Marketing |x Management | |
| 606 | 0 | |a Μάρκετινγκ | |
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Kotler |b Philip |4 070 | |
| 701 | 1 | |a Keller |b Kevin Lane |4 070 | |
| 709 | |a Pearson/Prentice Hall | ||
| 801 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20220617 |g AACR2 | ||
| 852 | |a INST |b LIBRARY |e 20220617 |h 658.8 KOT |p 000045555 |q 000045555 |t BK |y 23 |z 1 | ||
| 909 | |b 044515 | ||
| 960 | |a ΙΟΥΝΙΟΣ 2022 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545240173641728 |
|---|---|
| author | Kotler Philip Keller Kevin Lane |
| author_facet | Kotler Philip Keller Kevin Lane |
| author_role | 070 070 |
| author_sort | Kotler Philip |
| author_variant | k p kp k k l kkl |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 12th ed. |
| format | Book |
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|
| id | lib2_1/18423 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-13-145757-8 |
| language | English |
| marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
| physical | xxxix, 729 p. fig., tabl. 28 cm. |
| publishDate | 2006 |
| publisher | Pearson/Prentice Hall |
| record_format | marc |
| spelling | 20220617d2006####m y0grey0103 ba eng Marketing management Philip Kotler, Kevin Lane Keller 12th ed. Upper Saddle River, New Jersey Pearson/Prentice Hall c2006 xxxix, 729 p. fig., tabl. 28 cm. Includes bibliographical references and index Marketing Marketing Management Μάρκετινγκ Μάρκετινγκ Διοίκηση και οργάνωση ΜΑΡΚΕΤΙΝΓΚ 658.8 Kotler Philip 070 Keller Kevin Lane 070 Pearson/Prentice Hall GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20220617 AACR2 INST LIBRARY 20220617 658.8 KOT 000045555 000045555 BK 23 1 |
| spellingShingle | Kotler Philip Keller Kevin Lane Marketing management Marketing Marketing Management Μάρκετινγκ Μάρκετινγκ Διοίκηση και οργάνωση ΜΑΡΚΕΤΙΝΓΚ |
| title | Marketing management |
| title_auth | Marketing management |
| title_full | Marketing management Philip Kotler, Kevin Lane Keller |
| title_fullStr | Marketing management Philip Kotler, Kevin Lane Keller |
| title_full_unstemmed | Marketing management Philip Kotler, Kevin Lane Keller |
| title_short | Marketing management |
| topic | Marketing Marketing Management Μάρκετινγκ Μάρκετινγκ Διοίκηση και οργάνωση ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Marketing Marketing Management Μάρκετινγκ Μάρκετινγκ Διοίκηση και οργάνωση |