APA (7th ed.) Citation

Pride William M. & Ferrell O. C. (2008). Marketing (14th ed.). Houghton Mifflin.

Chicago Style (17th ed.) Citation

Pride William M. and Ferrell O. C. Marketing. 14th ed. Houghton Mifflin, 2008.

MLA (8th ed.) Citation

Pride William M. and Ferrell O. C. Marketing. 14th ed. Houghton Mifflin, 2008.

Warning: These citations may not always be 100% accurate.