Marketing strategy a decision-focused approach
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| Format: | Book |
| Language: | English |
| Published: |
Irwin/McGraw-Hill
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| Edition: | 5th ed. |
| Series: | McGraw-Hill/Irwin Series in Marketing |
| Physical Description: | xx, 346 p. fig., tabl. 26 cm. |
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| ISBN: | 0-07-111674-5 |