Walker Orville C. (2006). Marketing strategy: A decision-focused approach (5th ed.). Irwin/McGraw-Hill.
Chicago Style (17th ed.) CitationWalker Orville C. Marketing Strategy: A Decision-focused Approach. 5th ed. Irwin/McGraw-Hill, 2006.
MLA (8th ed.) CitationWalker Orville C. Marketing Strategy: A Decision-focused Approach. 5th ed. Irwin/McGraw-Hill, 2006.
Warning: These citations may not always be 100% accurate.