Marketing

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς: Pride William M. 1942- (Συγγραφέας), Ferrell O. C. (Συγγραφέας)
Μορφή: Βιβλίο
Γλώσσα:English
Έκδοση: South-Western
Έκδοση:15th ed.

MARC

LEADER 00000nam a2200000 4500
001 1/18417
005 20220609110504.0
010 |a 978-0-324-83426-0 
100 |a 20220608d2010####m y0grey0103 ba 
101 |a eng 
200 1 |a Marketing  |f William M. Pride, O.C. Ferrell 
205 |a 15th ed. 
210 |a [s.l.]  |c South-Western  |d c2010 
215 |a xxxi, 605 p.  |c fig., tabl.  |d 28 cm 
320 |a Includes bibliographical references and indexes 
606 0 |a Marketing 
606 0 |a Μάρκετινγκ 
615 |a ΜΑΡΚΕΤΙΝΓΚ 
676 |a 658.8 
700 1 |a Pride  |b William M.  |f 1942-  |4 070 
701 1 |a Ferrell  |b O. C.  |4 070 
709 |a South-Western 
801 |a GR  |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2  |c 20220608  |g AACR2 
852 |a INST  |b LIBRARY  |e 20220608  |h 658.8 PRI  |p 000045559  |q 000045559  |t BK  |y 23  |z 1 
909 |b 044511 
960 |a ΙΟΥΝΙΟΣ 2022 

Εγγραφή στο Ευρετήριο Αναζήτησης

_version_ 1780545240158961664
author Pride William M. 1942-
Ferrell O. C.
author_facet Pride William M. 1942-
Ferrell O. C.
author_role 070
070
author_sort Pride William M. 1942-
author_variant p w m pwm
f o c foc
building Campus Library II
collection LIB2 Catalog
dewey-full 658.8
dewey-hundreds 600
dewey-ones 658
dewey-raw 658.8
dewey-search 658.8
dewey-sort 3658.8
dewey-tens 650
edition 15th ed.
format Book
fullrecord {"leader":"00910nam a2200277 4500","fields":[{"001":"1/18417"},{"005":"20220609110504.0"},{"010":{"subfields":[{"a":"978-0-324-83426-0"}],"ind1":" ","ind2":" "}},{"100":{"subfields":[{"a":"20220608d2010####m y0grey0103 ba"}],"ind1":" ","ind2":" "}},{"101":{"subfields":[{"a":"eng"}],"ind1":" ","ind2":" "}},{"200":{"subfields":[{"a":"Marketing"},{"f":"William M. Pride, O.C. Ferrell"}],"ind1":"1","ind2":" "}},{"205":{"subfields":[{"a":"15th ed."}],"ind1":" ","ind2":" "}},{"210":{"subfields":[{"a":"[s.l.]"},{"c":"South-Western"},{"d":"c2010"}],"ind1":" ","ind2":" "}},{"215":{"subfields":[{"a":"xxxi, 605 p."},{"c":"fig., tabl."},{"d":"28 cm"}],"ind1":" ","ind2":" "}},{"320":{"subfields":[{"a":"Includes bibliographical references and indexes"}],"ind1":" ","ind2":" "}},{"606":{"subfields":[{"a":"Marketing"}],"ind1":"0","ind2":" "}},{"606":{"subfields":[{"a":"\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba"}],"ind1":"0","ind2":" "}},{"615":{"subfields":[{"a":"\u039c\u0391\u03a1\u039a\u0395\u03a4\u0399\u039d\u0393\u039a"}],"ind1":" ","ind2":" "}},{"676":{"subfields":[{"a":"658.8"}],"ind1":" ","ind2":" "}},{"700":{"subfields":[{"a":"Pride"},{"b":"William M."},{"f":"1942-"},{"4":"070"}],"ind1":" ","ind2":"1"}},{"701":{"subfields":[{"a":"Ferrell"},{"b":"O. C."},{"4":"070"}],"ind1":" ","ind2":"1"}},{"709":{"subfields":[{"a":"South-Western"}],"ind1":" ","ind2":" "}},{"801":{"subfields":[{"a":"GR"},{"b":"\u03a0\u0391.\u0394.\u0391. \u0392\u03b9\u03b2\u03bb\u03b9\u03bf\u03b8\u03ae\u03ba\u03b7 \u03a0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c0\u03bf\u03bb\u03b7\u03c2 2"},{"c":"20220608"},{"g":"AACR2"}],"ind1":" ","ind2":" "}},{"852":{"subfields":[{"a":"INST"},{"b":"LIBRARY"},{"e":"20220608"},{"h":"658.8 PRI"},{"p":"000045559"},{"q":"000045559"},{"t":"BK"},{"y":"23"},{"z":"1"}],"ind1":" ","ind2":" "}},{"909":{"subfields":[{"b":"044511"}],"ind1":" ","ind2":" "}},{"960":{"subfields":[{"a":"\u0399\u039f\u03a5\u039d\u0399\u039f\u03a3 2022"}],"ind1":" ","ind2":" "}}]}
id lib2_1/18417
illustrated Illustrated
institution University of West Attica
isbn 978-0-324-83426-0
language English
marc_error Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ]
physical xxxi, 605 p. fig., tabl. 28 cm
publishDate 2010
publisher South-Western
record_format marc
spelling 20220608d2010####m y0grey0103 ba
eng
Marketing William M. Pride, O.C. Ferrell
15th ed.
[s.l.] South-Western c2010
xxxi, 605 p. fig., tabl. 28 cm
Includes bibliographical references and indexes
Marketing
Μάρκετινγκ
ΜΑΡΚΕΤΙΝΓΚ
658.8
Pride William M. 1942- 070
Ferrell O. C. 070
South-Western
GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20220608 AACR2
INST LIBRARY 20220608 658.8 PRI 000045559 000045559 BK 23 1
spellingShingle Pride William M. 1942-
Ferrell O. C.
Marketing
Marketing
Μάρκετινγκ
ΜΑΡΚΕΤΙΝΓΚ
title Marketing
title_auth Marketing
title_full Marketing William M. Pride, O.C. Ferrell
title_fullStr Marketing William M. Pride, O.C. Ferrell
title_full_unstemmed Marketing William M. Pride, O.C. Ferrell
title_short Marketing
topic Marketing
Μάρκετινγκ
ΜΑΡΚΕΤΙΝΓΚ
topic_facet Marketing
Μάρκετινγκ