APA (7th ed.) Citation

Pride William M. & Ferrell O. C. (2010). Marketing (15th ed.). South-Western.

Chicago Style (17th ed.) Citation

Pride William M. and Ferrell O. C. Marketing. 15th ed. South-Western, 2010.

MLA (8th ed.) Citation

Pride William M. and Ferrell O. C. Marketing. 15th ed. South-Western, 2010.

Warning: These citations may not always be 100% accurate.