Marketing strategy a decision-focused approach
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Irwin/McGraw-Hill
|
| Έκδοση: | 4th ed. |
| Σειρά: | McGraw-Hill/Irwin Series in Marketing |
MARC
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| 010 | |a 0-07-246670-7 | ||
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| 101 | |a eng | ||
| 200 | 1 | |a Marketing strategy |e a decision-focused approach |f Orville C. Walker... [et al.] | |
| 205 | |a 4th ed. | ||
| 210 | |a Boston |c Irwin/McGraw-Hill |d c2003 | ||
| 215 | |a xviii, 365 p. |c tabl. |d 25 cm. | ||
| 225 | 2 | |a McGraw-Hill/Irwin Series in Marketing | |
| 320 | |a Includes bibliographical references and indexes | ||
| 410 | 1 | |t The Irwin/McGraw-Hill Series in Marketing | |
| 606 | 0 | |a Marketing | |
| 606 | 0 | |a Μάρκετινγκ | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 701 | 1 | |a Walker |b Orville C. |4 070 | |
| 709 | |a Irwin/McGraw-Hill | ||
| 801 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20220608 |g AACR2 | ||
| 852 | |a INST |b LIBRARY |e 20220608 |h 658.8 MAR |p 000045573 |q 000045573 |t BK |y 23 |z 1 | ||
| 909 | |b 044491 | ||
| 960 | |a ΙΟΥΝΙΟΣ 2022 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545240157913088 |
|---|---|
| author | Walker Orville C. |
| author_facet | Walker Orville C. |
| author_role | 070 |
| author_sort | Walker Orville C. |
| author_variant | w o c woc |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 4th ed. |
| format | Book |
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|
| id | lib2_1/18415 |
| illustrated | Not Illustrated |
| institution | University of West Attica |
| isbn | 0-07-246670-7 |
| language | English |
| marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
| physical | xviii, 365 p. tabl. 25 cm. |
| publishDate | 2003 |
| publisher | Irwin/McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill/Irwin Series in Marketing |
| spelling | 20220608d2003####m y0grey0103 ba eng Marketing strategy a decision-focused approach Orville C. Walker... [et al.] 4th ed. Boston Irwin/McGraw-Hill c2003 xviii, 365 p. tabl. 25 cm. McGraw-Hill/Irwin Series in Marketing Includes bibliographical references and indexes The Irwin/McGraw-Hill Series in Marketing Marketing Μάρκετινγκ ΜΑΡΚΕΤΙΝΓΚ 658.8 Walker Orville C. 070 Irwin/McGraw-Hill GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20220608 AACR2 INST LIBRARY 20220608 658.8 MAR 000045573 000045573 BK 23 1 |
| spellingShingle | Walker Orville C. Marketing strategy a decision-focused approach Marketing Μάρκετινγκ ΜΑΡΚΕΤΙΝΓΚ |
| title | Marketing strategy a decision-focused approach |
| title_auth | Marketing strategy a decision-focused approach |
| title_full | Marketing strategy a decision-focused approach Orville C. Walker... [et al.] |
| title_fullStr | Marketing strategy a decision-focused approach Orville C. Walker... [et al.] |
| title_full_unstemmed | Marketing strategy a decision-focused approach Orville C. Walker... [et al.] |
| title_short | Marketing strategy |
| title_sub | a decision-focused approach |
| topic | Marketing Μάρκετινγκ ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Marketing Μάρκετινγκ |