Walker Orville C. (2003). Marketing strategy: A decision-focused approach (4th ed.). Irwin/McGraw-Hill.
Chicago Style (17th ed.) CitationWalker Orville C. Marketing Strategy: A Decision-focused Approach. 4th ed. Irwin/McGraw-Hill, 2003.
MLA (8th ed.) CitationWalker Orville C. Marketing Strategy: A Decision-focused Approach. 4th ed. Irwin/McGraw-Hill, 2003.
Warning: These citations may not always be 100% accurate.