Marketing management
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Pearson/Prentice Hall
|
| Έκδοση: | 13th ed. |
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 1/18412 | ||
| 005 | 20220608132114.0 | ||
| 010 | |a 978-0-13-135797-6 | ||
| 100 | |a 20220608d2009####m y0grey0103 ba | ||
| 101 | |a eng | ||
| 200 | 1 | |a Marketing management |f Philip Kotler, Kevin Lane Keller | |
| 205 | |a 13th ed. | ||
| 210 | |a Upper Saddle River, New Jersey |c Pearson/Prentice Hall |d c2009 | ||
| 215 | |a 816 p. |c fig., tabl. |d 28 cm. | ||
| 320 | |a Includes bibliographical references and indexes | ||
| 606 | 0 | |a Marketing |x Management | |
| 606 | 0 | |a Marketing research | |
| 606 | 0 | |a Μάρκετινγκ | |
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Έρευνα αγοράς | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Kotler |b Philip |4 070 | |
| 701 | 1 | |a Keller |b Kevin Lane |4 070 | |
| 709 | |a Pearson/Prentice Hall | ||
| 801 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20220608 |g AACR2 | ||
| 852 | |a INST |b LIBRARY |e 20220608 |h 658.8 KOT |p 000045558 |q 000045558 |t BK |y 23 |z 1 | ||
| 909 | |b 044510 | ||
| 960 | |a ΙΟΥΝΙΟΣ 2022 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545240150573057 |
|---|---|
| author | Kotler Philip Keller Kevin Lane |
| author_facet | Kotler Philip Keller Kevin Lane |
| author_role | 070 070 |
| author_sort | Kotler Philip |
| author_variant | k p kp k k l kkl |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 13th ed. |
| format | Book |
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|
| id | lib2_1/18412 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 978-0-13-135797-6 |
| language | English |
| marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
| physical | 816 p. fig., tabl. 28 cm. |
| publishDate | 2009 |
| publisher | Pearson/Prentice Hall |
| record_format | marc |
| spelling | 20220608d2009####m y0grey0103 ba eng Marketing management Philip Kotler, Kevin Lane Keller 13th ed. Upper Saddle River, New Jersey Pearson/Prentice Hall c2009 816 p. fig., tabl. 28 cm. Includes bibliographical references and indexes Marketing Management Marketing research Μάρκετινγκ Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς ΜΑΡΚΕΤΙΝΓΚ 658.8 Kotler Philip 070 Keller Kevin Lane 070 Pearson/Prentice Hall GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20220608 AACR2 INST LIBRARY 20220608 658.8 KOT 000045558 000045558 BK 23 1 |
| spellingShingle | Kotler Philip Keller Kevin Lane Marketing management Marketing Management Marketing research Μάρκετινγκ Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς ΜΑΡΚΕΤΙΝΓΚ |
| title | Marketing management |
| title_auth | Marketing management |
| title_full | Marketing management Philip Kotler, Kevin Lane Keller |
| title_fullStr | Marketing management Philip Kotler, Kevin Lane Keller |
| title_full_unstemmed | Marketing management Philip Kotler, Kevin Lane Keller |
| title_short | Marketing management |
| topic | Marketing Management Marketing research Μάρκετινγκ Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Marketing Management Marketing research Μάρκετινγκ Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς |