Kotler Philip & Keller Kevin Lane. (2009). Marketing management (13th ed.). Pearson/Prentice Hall.
Chicago Style (17th ed.) CitationKotler Philip and Keller Kevin Lane. Marketing Management. 13th ed. Pearson/Prentice Hall, 2009.
MLA (8th ed.) CitationKotler Philip and Keller Kevin Lane. Marketing Management. 13th ed. Pearson/Prentice Hall, 2009.
Warning: These citations may not always be 100% accurate.