Marketing management in the 21st century

Marketing management in the 21st century

Bibliographic Details
Main Authors:	Capon Noel (Author), Hulbert James M. (Author)
Format:	Book
Language:	English
Published:	Prentice Hall

Similar Items

Market segmentation how to do it, how to profit from it
by: McDonald Malcolm 1938-, et al.
Published: (2004)

A customer satisfaction-based segmentation analysis the case of greek mobile users
by: Κυριαζόπουλος Παναγιώτης Γ.
Published: (2007)

Market-based management Strategies for growing customer value and profitability
by: Best Roger J.
Published: (2000)

Marketing management
by: Kotler Philip, et al.
Published: (2009)

Market-based management strategies for growing customer value and profitability
by: Best Roger J.
Published: (2005)

Διεθνές marketing
by: Σαμαντά-Ρούντη Ειρήνη
Published: (2018)

Εισαγωγή στο μάρκετινγκ και την έρευνα αγοράς
by: Τομάρας Πέτρος
Published: (2018)

Marketing management
by: Kotler Philip, et al.
Published: (2006)

Marketing management strategies and programs
by: Guiltinan Joseph P., et al.
Published: (1994)

Strategic market management
by: Aaker David A.
Published: (2001)

Business marketing management an organizational approach
by: Haas Robert W.
Published: (1992)

Marketing management analysis, planning, implementation and control
by: Kotler Philip
Published: (1988)

Marketing management
by: Davis Kenneth R.
Published: (1985)

Marketing a managerial approach
by: Cunningham William H., et al.
Published: (1987)

Customer satisfaction in greek coastal shipping services Ικανοποίηση των επιβατών των ακτοπλοϊκών γραμμών στην Ελλάδα
by: Γαβαλάς Εμμανουήλ
Published: (2006)

Αρχές μάρκετινγκ
by: Fahy John, et al.
Published: (2014)

Διεθνές (και εξαγωγικό) marketing στα πλαίσια της παγκοσμιοποίησης
by: Πατρινός Δημήτριος Θ.
Published: (2002)

Services marketing integrating customer focus across the firm
by: Zeithaml Valarie A., et al.
Published: (2006)

Services marketing integrating customer focus across the firm
by: Zeithaml Valarie A., et al.
Published: (2003)

Concurrent marketing Integrating product, sales, and service
by: Cespedes Frank V. 1950-
Published: (1995)

Marketing management analysis, planning, implementation, and control
by: Kotler Philip
Published: (1991)

Measuring passengers' satisfaction level from public means of transport Μετρώντας την ικανοποίηση των επιβατών από τα δημόσια μέσα μεταφοράς
by: Βλάχου Ν., et al.
Published: (2005)

Μάρκετινγκ αρχές, στρατηγικές, εξελίξεις & νέα δεδομένα
by: Βλάχβεη Ασπασία Χ.
Published: (2019)

Marketing management and strategy
by: Doyle Peter
Published: (2002)

Strategic market management
by: Aaker David A.
Published: (2005)

Marketing management Text and cases
by: Dalrymple Douglas J., et al.
Published: (1995)

Analysis for marketing planning
by: Lehmann Donald R., et al.
Published: (1997)

Το μάρκετινγκ και εισαγωγή στη διοίκηση μάρκετινγκ μια στρατηγική προσέγγιση με διεθνή προσανατολισμό θεωρητικής και πρακτικής κατεύθυνσης
by: Boyd Harper W., et al.
Published: (2002)

Strategic market management global perspectives
by: Aaker David A., et al.
Published: (2010)

Marketing research an applied orientation
by: Malhotra Naresh K.
Published: (1993)

Know your customers! how customer marketing can increase profits
by: Curry Jay 1939-
Published: (1992)

Cases in marketing management
by: Bernhardt Kenneth L., et al.
Published: (1985)

Principles of marketing
by: Lamb Charles W., et al.
Published: (1994)

Marketing strategy and competitive positioning
by: Hooley Graham J., et al.
Published: (2004)

Marketing management a relationship approach
by: Hollensen Svend
Published: (2003)

Στρατηγικό μάρκετινγκ
by: Σιώμκος Γεώργιος Ι.
Published: (2018)

Marketing concepts and strategies
by: Pride William M. 1942-, et al.
Published: (1991)

The consumer choices and the privileges of loyalty cards a case of greek customers of supermarkets Η επιλογή του καταναλωτή και τα προνόμια των καρτών πιστότητας μια έρευνα καταναλωτών για τα ελληνικά super markets
by: Μπαμπαλιάρης Γιώργος Δ., et al.
Published: (2006)

Strategic marketing
by: Cravens David W.
Published: (1994)

Customer connections New strategies for growth
by: Wayland Robert E. 1946-, et al.
Published: (1997)