Marketing management in the 21st century
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Prentice Hall
|
MARC
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|---|---|---|---|
| 001 | 1/18410 | ||
| 005 | 20220607150701.0 | ||
| 010 | |a 0-13-915695-X | ||
| 100 | |a 20220607d2001####m y0grey0103 ba | ||
| 101 | |a eng | ||
| 200 | 1 | |a Marketing management in the 21st century |f Noel Capon, James M. Hulbert | |
| 210 | |a Upper Saddle River, New Jersey |c Prentice Hall |d c2001 | ||
| 215 | |a xvii, 637 p. |c fig., tabl. |d 25 cm. | ||
| 320 | |a Includes bibliographical references and index | ||
| 606 | 0 | |a Marketing |x Management | |
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Εξυπηρέτηση πελατών | |
| 606 | 0 | |a Τμηματοποίηση αγοράς | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Capon |b Noel |4 070 | |
| 701 | 1 | |a Hulbert |b James M. |4 070 | |
| 709 | |a Prentice Hall | ||
| 801 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20220607 |g AACR2 | ||
| 852 | |a INST |b LIBRARY |e 20220607 |h 658.8 CAP |p 000045572 |q 000045572 |t BK |y 23 |z 1 | ||
| 909 | |b 044496 | ||
| 960 | |a ΙΟΥΝΙΟΣ 2022 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545240149524480 |
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| author | Capon Noel Hulbert James M. |
| author_facet | Capon Noel Hulbert James M. |
| author_role | 070 070 |
| author_sort | Capon Noel |
| author_variant | c n cn h j m hjm |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| format | Book |
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|
| id | lib2_1/18410 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-13-915695-X |
| language | English |
| marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
| physical | xvii, 637 p. fig., tabl. 25 cm. |
| publishDate | 2001 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | 20220607d2001####m y0grey0103 ba eng Marketing management in the 21st century Noel Capon, James M. Hulbert Upper Saddle River, New Jersey Prentice Hall c2001 xvii, 637 p. fig., tabl. 25 cm. Includes bibliographical references and index Marketing Management Μάρκετινγκ Διοίκηση και οργάνωση Εξυπηρέτηση πελατών Τμηματοποίηση αγοράς ΜΑΡΚΕΤΙΝΓΚ 658.8 Capon Noel 070 Hulbert James M. 070 Prentice Hall GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20220607 AACR2 INST LIBRARY 20220607 658.8 CAP 000045572 000045572 BK 23 1 |
| spellingShingle | Capon Noel Hulbert James M. Marketing management in the 21st century Marketing Management Μάρκετινγκ Διοίκηση και οργάνωση Εξυπηρέτηση πελατών Τμηματοποίηση αγοράς ΜΑΡΚΕΤΙΝΓΚ |
| title | Marketing management in the 21st century |
| title_auth | Marketing management in the 21st century |
| title_full | Marketing management in the 21st century Noel Capon, James M. Hulbert |
| title_fullStr | Marketing management in the 21st century Noel Capon, James M. Hulbert |
| title_full_unstemmed | Marketing management in the 21st century Noel Capon, James M. Hulbert |
| title_short | Marketing management in the 21st century |
| topic | Marketing Management Μάρκετινγκ Διοίκηση και οργάνωση Εξυπηρέτηση πελατών Τμηματοποίηση αγοράς ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Marketing Management Μάρκετινγκ Διοίκηση και οργάνωση Εξυπηρέτηση πελατών Τμηματοποίηση αγοράς |