Brand management a theoretical and practical approach
Κύριοι συγγραφείς: | , , |
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Μορφή: | Βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Financial Times Prentice Hall
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MARC
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101 | |a eng | ||
200 | 1 | |a Brand management |e a theoretical and practical approach |f Ric Riezebos with Bas Kist and Gert Kootstra | |
210 | |a Harlow |c Financial Times Prentice Hall |d 2003 | ||
215 | |a xvi, 331 p. |c fig., tabl. |d 25 cm. | ||
320 | |a Bibliography: p.296-312 | ||
320 | |a Includes index | ||
606 | 0 | |a Branding (Marketing) | |
606 | 0 | |a Product management | |
606 | 0 | |a Προϊόντα |x Εμπορική ονομασία | |
606 | 0 | |a Παραγωγή |x Διοίκηση και οργάνωση | |
615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
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701 | 1 | |a Kootstra |b Gert |4 070 | |
709 | |a Financial Times Prentice Hall | ||
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Εγγραφή στο Ευρετήριο Αναζήτησης
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author | Riezebos Ric 1960- Kist Bas Kootstra Gert |
author_facet | Riezebos Ric 1960- Kist Bas Kootstra Gert |
author_role | 070 070 070 |
author_sort | Riezebos Ric 1960- |
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building | Campus Library II |
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format | Book |
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id | lib2_1/18409 |
illustrated | Illustrated |
institution | University of West Attica |
isbn | 0273-65505-1 |
language | English |
marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
physical | xvi, 331 p. fig., tabl. 25 cm. |
publishDate | 2003 |
publisher | Financial Times Prentice Hall |
record_format | marc |
spelling | 20220607d2003####m y0grey0103 ba eng Brand management a theoretical and practical approach Ric Riezebos with Bas Kist and Gert Kootstra Harlow Financial Times Prentice Hall 2003 xvi, 331 p. fig., tabl. 25 cm. Bibliography: p.296-312 Includes index Branding (Marketing) Product management Προϊόντα Εμπορική ονομασία Παραγωγή Διοίκηση και οργάνωση ΜΑΡΚΕΤΙΝΓΚ 658.827 Riezebos Ric 1960- 070 Kist Bas 070 Kootstra Gert 070 Financial Times Prentice Hall GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20220607 AACR2 INST LIBRARY 20220607 658.827 RIE 000045556 000045556 BK 23 1 |
spellingShingle | Riezebos Ric 1960- Kist Bas Kootstra Gert Brand management a theoretical and practical approach Branding (Marketing) Product management Προϊόντα Εμπορική ονομασία Παραγωγή Διοίκηση και οργάνωση ΜΑΡΚΕΤΙΝΓΚ |
title | Brand management a theoretical and practical approach |
title_auth | Brand management a theoretical and practical approach |
title_full | Brand management a theoretical and practical approach Ric Riezebos with Bas Kist and Gert Kootstra |
title_fullStr | Brand management a theoretical and practical approach Ric Riezebos with Bas Kist and Gert Kootstra |
title_full_unstemmed | Brand management a theoretical and practical approach Ric Riezebos with Bas Kist and Gert Kootstra |
title_short | Brand management |
title_sub | a theoretical and practical approach |
topic | Branding (Marketing) Product management Προϊόντα Εμπορική ονομασία Παραγωγή Διοίκηση και οργάνωση ΜΑΡΚΕΤΙΝΓΚ |
topic_facet | Branding (Marketing) Product management Προϊόντα Εμπορική ονομασία Παραγωγή Διοίκηση και οργάνωση |