Brand management a theoretical and practical approach
| Κύριοι συγγραφείς: | , , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Financial Times Prentice Hall
|
MARC
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| 101 | |a eng | ||
| 200 | 1 | |a Brand management |e a theoretical and practical approach |f Ric Riezebos with Bas Kist and Gert Kootstra | |
| 210 | |a Harlow |c Financial Times Prentice Hall |d 2003 | ||
| 215 | |a xvi, 331 p. |c fig., tabl. |d 25 cm. | ||
| 320 | |a Bibliography: p.296-312 | ||
| 320 | |a Includes index | ||
| 606 | 0 | |a Branding (Marketing) | |
| 606 | 0 | |a Product management | |
| 606 | 0 | |a Προϊόντα |x Εμπορική ονομασία | |
| 606 | 0 | |a Παραγωγή |x Διοίκηση και οργάνωση | |
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| 701 | 1 | |a Kist |b Bas |4 070 | |
| 701 | 1 | |a Kootstra |b Gert |4 070 | |
| 709 | |a Financial Times Prentice Hall | ||
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Εγγραφή στο Ευρετήριο Αναζήτησης
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| author | Riezebos Ric 1960- Kist Bas Kootstra Gert |
| author_facet | Riezebos Ric 1960- Kist Bas Kootstra Gert |
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| author_sort | Riezebos Ric 1960- |
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| format | Book |
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|
| id | lib2_1/18409 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0273-65505-1 |
| language | English |
| marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
| physical | xvi, 331 p. fig., tabl. 25 cm. |
| publishDate | 2003 |
| publisher | Financial Times Prentice Hall |
| record_format | marc |
| spelling | 20220607d2003####m y0grey0103 ba eng Brand management a theoretical and practical approach Ric Riezebos with Bas Kist and Gert Kootstra Harlow Financial Times Prentice Hall 2003 xvi, 331 p. fig., tabl. 25 cm. Bibliography: p.296-312 Includes index Branding (Marketing) Product management Προϊόντα Εμπορική ονομασία Παραγωγή Διοίκηση και οργάνωση ΜΑΡΚΕΤΙΝΓΚ 658.827 Riezebos Ric 1960- 070 Kist Bas 070 Kootstra Gert 070 Financial Times Prentice Hall GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20220607 AACR2 INST LIBRARY 20220607 658.827 RIE 000045556 000045556 BK 23 1 |
| spellingShingle | Riezebos Ric 1960- Kist Bas Kootstra Gert Brand management a theoretical and practical approach Branding (Marketing) Product management Προϊόντα Εμπορική ονομασία Παραγωγή Διοίκηση και οργάνωση ΜΑΡΚΕΤΙΝΓΚ |
| title | Brand management a theoretical and practical approach |
| title_auth | Brand management a theoretical and practical approach |
| title_full | Brand management a theoretical and practical approach Ric Riezebos with Bas Kist and Gert Kootstra |
| title_fullStr | Brand management a theoretical and practical approach Ric Riezebos with Bas Kist and Gert Kootstra |
| title_full_unstemmed | Brand management a theoretical and practical approach Ric Riezebos with Bas Kist and Gert Kootstra |
| title_short | Brand management |
| title_sub | a theoretical and practical approach |
| topic | Branding (Marketing) Product management Προϊόντα Εμπορική ονομασία Παραγωγή Διοίκηση και οργάνωση ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Branding (Marketing) Product management Προϊόντα Εμπορική ονομασία Παραγωγή Διοίκηση και οργάνωση |