Brand management a theoretical and practical approach

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς: Riezebos Ric 1960- (Συγγραφέας), Kist Bas (Συγγραφέας), Kootstra Gert (Συγγραφέας)
Μορφή: Βιβλίο
Γλώσσα:English
Έκδοση: Financial Times Prentice Hall

MARC

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320 |a Includes index 
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Εγγραφή στο Ευρετήριο Αναζήτησης

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Kist Bas
Kootstra Gert
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physical xvi, 331 p. fig., tabl. 25 cm.
publishDate 2003
publisher Financial Times Prentice Hall
record_format marc
spelling 20220607d2003####m y0grey0103 ba
eng
Brand management a theoretical and practical approach Ric Riezebos with Bas Kist and Gert Kootstra
Harlow Financial Times Prentice Hall 2003
xvi, 331 p. fig., tabl. 25 cm.
Bibliography: p.296-312
Includes index
Branding (Marketing)
Product management
Προϊόντα Εμπορική ονομασία
Παραγωγή Διοίκηση και οργάνωση
ΜΑΡΚΕΤΙΝΓΚ
658.827
Riezebos Ric 1960- 070
Kist Bas 070
Kootstra Gert 070
Financial Times Prentice Hall
GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20220607 AACR2
INST LIBRARY 20220607 658.827 RIE 000045556 000045556 BK 23 1
spellingShingle Riezebos Ric 1960-
Kist Bas
Kootstra Gert
Brand management a theoretical and practical approach
Branding (Marketing)
Product management
Προϊόντα Εμπορική ονομασία
Παραγωγή Διοίκηση και οργάνωση
ΜΑΡΚΕΤΙΝΓΚ
title Brand management a theoretical and practical approach
title_auth Brand management a theoretical and practical approach
title_full Brand management a theoretical and practical approach Ric Riezebos with Bas Kist and Gert Kootstra
title_fullStr Brand management a theoretical and practical approach Ric Riezebos with Bas Kist and Gert Kootstra
title_full_unstemmed Brand management a theoretical and practical approach Ric Riezebos with Bas Kist and Gert Kootstra
title_short Brand management
title_sub a theoretical and practical approach
topic Branding (Marketing)
Product management
Προϊόντα Εμπορική ονομασία
Παραγωγή Διοίκηση και οργάνωση
ΜΑΡΚΕΤΙΝΓΚ
topic_facet Branding (Marketing)
Product management
Προϊόντα Εμπορική ονομασία
Παραγωγή Διοίκηση και οργάνωση