Brand management a theoretical and practical approach

Bibliographic Details
Main Authors:	Riezebos Ric 1960- (Author), Kist Bas (Author), Kootstra Gert (Author)
Format:	Book
Language:	English
Published:	Financial Times Prentice Hall

Description
Physical Description:	xvi, 331 p. fig., tabl. 25 cm.
ISBN:	0273-65505-1

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