Marketing management and strategy
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Financial Times Prentice Hall
|
| Έκδοση: | 3rd ed. |
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 1/18407 | ||
| 005 | 20220607151330.0 | ||
| 010 | |a 0-273-651501 | ||
| 100 | |a 20220606d2002####m y0grey0103 ba | ||
| 101 | |a eng | ||
| 200 | 1 | |a Marketing management and strategy |f Peter Doyle | |
| 205 | |a 3rd ed. | ||
| 210 | |a Harlow |c Financial Times Prentice Hall |d c2002 | ||
| 215 | |a xviii, 446 p. |c fig., tabl. |d 25 cm. | ||
| 320 | |a Includes bibliographical references and index | ||
| 606 | 0 | |a Marketing | |
| 606 | 0 | |a Marketing |x Management | |
| 606 | 0 | |a Strategic planning | |
| 606 | 0 | |a Μάρκετινγκ | |
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Στρατηγικός σχεδιασμός | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Doyle |b Peter |4 070 | |
| 709 | |a Financial Times Prentice Hall | ||
| 801 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20220606 |g AACR2 | ||
| 852 | |a INST |b LIBRARY |e 20220606 |h 658.8 DOY |p 000045570 |q 000045570 |t BK |y 23 |z 1 | ||
| 909 | |b 044498 | ||
| 960 | |a ΙΟΥΝΙΟΣ 2022 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545240140087297 |
|---|---|
| author | Doyle Peter |
| author_facet | Doyle Peter |
| author_role | 070 |
| author_sort | Doyle Peter |
| author_variant | d p dp |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 3rd ed. |
| format | Book |
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|
| id | lib2_1/18407 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-273-651501 |
| language | English |
| marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
| physical | xviii, 446 p. fig., tabl. 25 cm. |
| publishDate | 2002 |
| publisher | Financial Times Prentice Hall |
| record_format | marc |
| spelling | 20220606d2002####m y0grey0103 ba eng Marketing management and strategy Peter Doyle 3rd ed. Harlow Financial Times Prentice Hall c2002 xviii, 446 p. fig., tabl. 25 cm. Includes bibliographical references and index Marketing Marketing Management Strategic planning Μάρκετινγκ Μάρκετινγκ Διοίκηση και οργάνωση Στρατηγικός σχεδιασμός ΜΑΡΚΕΤΙΝΓΚ 658.8 Doyle Peter 070 Financial Times Prentice Hall GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20220606 AACR2 INST LIBRARY 20220606 658.8 DOY 000045570 000045570 BK 23 1 |
| spellingShingle | Doyle Peter Marketing management and strategy Marketing Marketing Management Strategic planning Μάρκετινγκ Μάρκετινγκ Διοίκηση και οργάνωση Στρατηγικός σχεδιασμός ΜΑΡΚΕΤΙΝΓΚ |
| title | Marketing management and strategy |
| title_auth | Marketing management and strategy |
| title_full | Marketing management and strategy Peter Doyle |
| title_fullStr | Marketing management and strategy Peter Doyle |
| title_full_unstemmed | Marketing management and strategy Peter Doyle |
| title_short | Marketing management and strategy |
| topic | Marketing Marketing Management Strategic planning Μάρκετινγκ Μάρκετινγκ Διοίκηση και οργάνωση Στρατηγικός σχεδιασμός ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Marketing Marketing Management Strategic planning Μάρκετινγκ Μάρκετινγκ Διοίκηση και οργάνωση Στρατηγικός σχεδιασμός |