Strategic market management global perspectives
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Wiley, J.
|
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 1/18404 | ||
| 005 | 20220606114641.0 | ||
| 010 | |a 978-0-470-68975-2 | ||
| 100 | |a 20220606d2010####m y0grey0103 ba | ||
| 101 | |a eng | ||
| 200 | 1 | |a Strategic market management |e global perspectives |f David A. Aaker, Damien McLoughlin | |
| 210 | |a West Sussex |c Wiley, J. |d c2010 | ||
| 215 | |a xiii, 354 p. |c fig. |d 25 cm. | ||
| 320 | |a Includes bibliographical references and indexes | ||
| 606 | 0 | |a Marketing |x Management | |
| 606 | 0 | |a Marketing | |
| 606 | 0 | |a Strategic planning | |
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Μάρκετινγκ | |
| 606 | 0 | |a Στρατηγικός σχεδιασμός | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Aaker |b David A. |4 070 | |
| 701 | 1 | |a McLoughlin |b Damien |4 070 | |
| 709 | |a Wiley, J. | ||
| 801 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20220606 |g AACR2 | ||
| 852 | |a INST |b LIBRARY |e 20220606 |h 658.8 AAK |p 000045552 |q 000045552 |t BK |y 23 |z 1 | ||
| 909 | |b 044516 | ||
| 960 | |a ΙΟΥΝΙΟΣ 2022 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
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| author | Aaker David A. McLoughlin Damien |
| author_facet | Aaker David A. McLoughlin Damien |
| author_role | 070 070 |
| author_sort | Aaker David A. |
| author_variant | a d a ada m d md |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| format | Book |
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|
| id | lib2_1/18404 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 978-0-470-68975-2 |
| language | English |
| marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
| physical | xiii, 354 p. fig. 25 cm. |
| publishDate | 2010 |
| publisher | Wiley, J. |
| record_format | marc |
| spelling | 20220606d2010####m y0grey0103 ba eng Strategic market management global perspectives David A. Aaker, Damien McLoughlin West Sussex Wiley, J. c2010 xiii, 354 p. fig. 25 cm. Includes bibliographical references and indexes Marketing Management Marketing Strategic planning Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Στρατηγικός σχεδιασμός ΜΑΡΚΕΤΙΝΓΚ 658.8 Aaker David A. 070 McLoughlin Damien 070 Wiley, J. GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20220606 AACR2 INST LIBRARY 20220606 658.8 AAK 000045552 000045552 BK 23 1 |
| spellingShingle | Aaker David A. McLoughlin Damien Strategic market management global perspectives Marketing Management Marketing Strategic planning Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Στρατηγικός σχεδιασμός ΜΑΡΚΕΤΙΝΓΚ |
| title | Strategic market management global perspectives |
| title_auth | Strategic market management global perspectives |
| title_full | Strategic market management global perspectives David A. Aaker, Damien McLoughlin |
| title_fullStr | Strategic market management global perspectives David A. Aaker, Damien McLoughlin |
| title_full_unstemmed | Strategic market management global perspectives David A. Aaker, Damien McLoughlin |
| title_short | Strategic market management |
| title_sub | global perspectives |
| topic | Marketing Management Marketing Strategic planning Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Στρατηγικός σχεδιασμός ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Marketing Management Marketing Strategic planning Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Στρατηγικός σχεδιασμός |