Basic marketing a global-managerial approach
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
McGraw-Hill
|
| Έκδοση: | 14th ed. |
| Σειρά: | The Irwin/McGraw-Hill Series in Marketing |
MARC
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| 101 | |a eng | ||
| 200 | 1 | |a Basic marketing |e a global-managerial approach |f William D. Perreault, E. Jerome McCarthy | |
| 205 | |a 14th ed. | ||
| 210 | |a Boston |c McGraw-Hill |d c2002 | ||
| 215 | |a 1 v. |c ill., tabl. |d 28 cm. | ||
| 225 | 2 | |a The Irwin/McGraw-Hill Series in Marketing | |
| 320 | |a Bibliography: p.754-815 | ||
| 320 | |a Includes index | ||
| 410 | 1 | |t The Irwin/McGraw-Hill Series in Marketing | |
| 606 | 0 | |a Marketing |x Management | |
| 606 | 0 | |a Communication in marketing | |
| 606 | 0 | |a Sales | |
| 606 | 0 | |a Production management | |
| 606 | 0 | |a Production planning | |
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Επικοινωνία στο μάρκετινγκ | |
| 606 | 0 | |a Πώληση | |
| 606 | 0 | |a Παραγωγή |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Σχεδιασμός παραγωγής | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Perreault |b William D. |4 070 | |
| 701 | 1 | |a McCarthy |b Edmund Jerome |4 070 | |
| 709 | |a McGraw-Hill | ||
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| 960 | |a ΙΟΥΝΙΟΣ 2022 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545240135892993 |
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| author | Perreault William D. McCarthy Edmund Jerome |
| author_facet | Perreault William D. McCarthy Edmund Jerome |
| author_role | 070 070 |
| author_sort | Perreault William D. |
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| dewey-tens | 650 |
| edition | 14th ed. |
| format | Book |
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|
| id | lib2_1/18403 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-07-240947-9 |
| language | English |
| marc_error | Typo : Erroneous character found at end of leader [ 450 ]; changing them to the standard "4500" --- [ n/a : n/a ] |
| physical | 1 v. ill., tabl. 28 cm. |
| publishDate | 2002 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | The Irwin/McGraw-Hill Series in Marketing |
| spelling | 20220606d2002####m y0grey0103 ba eng Basic marketing a global-managerial approach William D. Perreault, E. Jerome McCarthy 14th ed. Boston McGraw-Hill c2002 1 v. ill., tabl. 28 cm. The Irwin/McGraw-Hill Series in Marketing Bibliography: p.754-815 Includes index Marketing Management Communication in marketing Sales Production management Production planning Μάρκετινγκ Διοίκηση και οργάνωση Επικοινωνία στο μάρκετινγκ Πώληση Παραγωγή Διοίκηση και οργάνωση Σχεδιασμός παραγωγής ΜΑΡΚΕΤΙΝΓΚ 658.8 Perreault William D. 070 McCarthy Edmund Jerome 070 McGraw-Hill GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20220606 AACR2 INST LIBRARY 20220606 658.8 PER 000045577 000045577 BK 23 1 |
| spellingShingle | Perreault William D. McCarthy Edmund Jerome Basic marketing a global-managerial approach Marketing Management Communication in marketing Sales Production management Production planning Μάρκετινγκ Διοίκηση και οργάνωση Επικοινωνία στο μάρκετινγκ Πώληση Παραγωγή Διοίκηση και οργάνωση Σχεδιασμός παραγωγής ΜΑΡΚΕΤΙΝΓΚ |
| title | Basic marketing a global-managerial approach |
| title_auth | Basic marketing a global-managerial approach |
| title_full | Basic marketing a global-managerial approach William D. Perreault, E. Jerome McCarthy |
| title_fullStr | Basic marketing a global-managerial approach William D. Perreault, E. Jerome McCarthy |
| title_full_unstemmed | Basic marketing a global-managerial approach William D. Perreault, E. Jerome McCarthy |
| title_short | Basic marketing |
| title_sub | a global-managerial approach |
| topic | Marketing Management Communication in marketing Sales Production management Production planning Μάρκετινγκ Διοίκηση και οργάνωση Επικοινωνία στο μάρκετινγκ Πώληση Παραγωγή Διοίκηση και οργάνωση Σχεδιασμός παραγωγής ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Marketing Management Communication in marketing Sales Production management Production planning Μάρκετινγκ Διοίκηση και οργάνωση Επικοινωνία στο μάρκετινγκ Πώληση Παραγωγή Διοίκηση και οργάνωση Σχεδιασμός παραγωγής |