Perreault William D. & McCarthy Edmund Jerome. (2002). Basic marketing: A global-managerial approach (14th ed.). McGraw-Hill.
Chicago Style (17th ed.) CitationPerreault William D. and McCarthy Edmund Jerome. Basic Marketing: A Global-managerial Approach. 14th ed. McGraw-Hill, 2002.
MLA (8th ed.) CitationPerreault William D. and McCarthy Edmund Jerome. Basic Marketing: A Global-managerial Approach. 14th ed. McGraw-Hill, 2002.
Warning: These citations may not always be 100% accurate.